8 Real Estate Brokers Rocking Instagram
- 19th Nov 2020
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When it involves social media marketing for assets, which is driven by images and personalities, Instagram has emerged as a key platform.
1. @mckenzie_ryan
McKenzie Ryan of Compass
IG PHILOSOPHY
Ryan, who was born and raised in Manhattan, uses her Instagram feed to document how the town has changed.
"My Instagram feed is an in-depth at the history of Manhattan neighborhoods and my favorite places to travel. Having the privilege of walking around the city and knowing the history, the hidden facts, or maybe the little secrets behind fancy pothole covers."
TOP IG TIP
Ryan suggests creating a story or theme and showing a good array of thoughtful photos to inform that story."I think pages that show only realty photos fail in capturing the user's imagination."
2. Robert Khederian
@notenoughangers
Robert Khederian of Stribling & Associates
IG PHILOSOPHY
Khedira, a shelter writer-turned-agent and therefore the former engagement editor at Curbed, takes more of a journalistic approach to his Instagram feed, choosing to share both his own and contributed photos of homes, with attention on classic architecture, with nearly 32,000 followers that predates his career as a broker.
TOP IG TIP
Khederian urges everyone using Instagram for business to focus less on sales and more on being authentic and sharing what they're excited about.
"I never want it to be an area where I'm selling somebody something," Khederian says.
"It's more, 'I've seen a good looking apartment, let's see it together.' The No. 1 thing is to post what you discover to be exciting. I don't care if that's assets, or cooking, or shopping. Whatever it's that you're excited or inspired by, that's what you post about."
3. Enigma (@shaunfxlee)
With over 74,000 followers, this account is unquestionably one to seem out for. aside from trading tips and chart images, there are some inspirational quotes too. The guy running this account often looks at images facing the FX industry and individual traders in a very funny and satirical way.
4. Actress Cindy Ambuehl with Don Diamont
Cindy Ambuehl of The Agency
IG PHILOSOPHY
The actress-turned-agent, known for her work on various TV sitcoms and therefore the drama JAG, incorporates a feed that's noticeably light on assets content.
"We were now not visiting shove housing photos and videos down my followers' throats at the time they got selected," Ambuehl says. "Instead, we began creating content that was organic and faithful to me. It's been a large success. Sometimes I can't get my clients to speak housing because they're too busy talking about my latest Instagram skit. Not the you from your company headshot!"
TOP IG TIP
Don't curate and be yourself. "When I first began using my Instagram to plug myself, I attempted my best to curate and make content that I assumed my followers would be receptive to," Ambuehl says. "I wasn't creating much of a buzz. It wasn't until my son, who is additionally an agent on my team and therefore the owner of a marketing agency called Electric Collective, sat me down with a replacement strategy, that my Instagram then took off. So, as cliche because it sounds, just be your organic self on Instagram and other platforms."
5. Astroforex (@astroforex)
With over 95,000 followers, this Instagram account showcases the lives of two traders, who try to create it big within the forex markets. they often put up updates regarding important seminars and events to attend for forex traders.
6. Warburg Realty's Allison Chiaramonte along with her son ALLISON CHIARAMONTE
@allilovesnyc
Allison Chiaramonte of Warburg Realty
IG PHILOSOPHY
Chiaramonte shares more personal moments with her nearly 4,000 followers, including photos of her two-year-old son, Wes.
Chiaramonte says, "My clients become my friends, and my friends become my clients. Who I'm is my brand and it might feel dishonest to undertake to get rid of that from my social media presence? Hence end, curating my Instagram may be a biological process."
TOP IG TIP
Chiaramonte acknowledges that it's important to grasp some basic photography and Instagram tips, like the rule of thirds, how to crop a photograph, and which filters work best, and it is often an honest idea to use apps like Planoly and Colorstory to store and edit images.
7. EFX (@everything_fx)
If you're trying to find an account that covers broad Forex information in an easy-to-understand way – don't miss @everything_fx which is nearly as good for beginners because it is for professional traders. Enjoy regular posts with images of important articles and news releases that are viewed by a fan base of over 24,000.
8.Corcoran's Kane Manera shows off the views from KANE MANERA
@kanemanera
Kane Manera of Corcoran
IG PHILOSOPHY
Manera says his Instagram strategy involves asking "the youngest, coolest people I do know who know me and my market what images work from my current professional and private life. Then I become curator with their feedback and execute what I feel is best."
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