A Guide To Luxury Travel Marketing By Globetrotter Adam Kliebert

Adam Kliebert is a well-known luxury travel influencer who has a great passion for exploring and has lived most of his life experiencing cultures across different parts of the world. From visiting aesthetically pleasing Japan, to living the dream in USA and backpacking across the gorgeous cities of Europe, his travels have inspired him to get a well-rounded perspective in terms of both business and leisure.

Today, he works as a worldwide property developer and offers his keen insight on how to market luxury travel effectively, in a way that is now relevant post-pandemic and can encourage people to take that trip without having any constraints.

The tourism sector has definitely taken a pounding in these past few months, as have other industries. Despite the setback, the luxury travel sector is to project a growth of nearly $200 billion between 2021 and 2024, as per predictions by Report Linker.

With an increasing number of people looking forward to enjoying luxury vacations, solo travel or simply gather some beautiful travel experiences, the demand for luxury travels are surely bound to rise as time goes on.

Here are some simple tips by Adam Kliebert to help you fully understand the new changes in the travel industry and develop relevant strategies for marketing luxury travel effectively:

MARKET RELEVANCE AND ACCURATE POSITIONING

The main idea of creating a marketing plan is primarily to thoroughly understand the market you are looking at. A property that was a popular luxury destination earlier this year might not be of any relevance currently, considering how travel demands have changed post pandemic.

While some people might seek out for places that are comparatively less-crowded and offer a calming vibe, yet others may want to have a fun and adventurous experience right off the bat. Every client is going to have a unique and varied expectation than the other and so as a business it is important to stay aware and relevant in terms of the travel market and where there is an increase in demand.

Businesses will have to correctly position themselves in order to take swift advantage of this new change.

SHOWCASING AUTHENTICITY

While Kliebert never intended to become a luxury travel influencer, it was something that he naturally came across. Traveling to luxurious cities and giving his followers an authentic glimpse into his world and how he liked to enjoy his travels through little snippet and pictures led him to discover this path.

Social media plays a majorly important role in influencing many minds and inspiring them to break out of the regular and truly experience life as a global citizen. When you travel, it is essential to truly connect with the place, its people, the culture and everything that it has to offer. This will lead you to create more honest and authentic content that your followers get to see and experience through you.

The key takeaway is to build a meaningful relationship between the operator and potential visitors by creating relevant and authentic content as a link.

RENEWED UNDERSTANDING OF LUXURY

While the concept of luxury travel remains the same relatively, it has a renewed sense of purpose behind it. People are now not just looking to hop on an intercontinental flight and visit the most popular luxury beach in the city. The idea of travel now runs deeper in the sense that people want to know what they can truly experience that will influence their life in some way.

Brands and travel operators will have to work even harder on creating meaningful content that truly connects with the audience and describes what it will be like to visit their property, more importantly what will be the key takeaway from it.

Here is where the power of social media comes into play. Brands have to create socially engaging content that demonstrates the highest standards of luxury which must in turn intrigue customers to engage in the experience of travel and pay a visit.

The future of luxury now runs a little deeper and more complex than before. People need to be reminded and reassured of how exhilarating it is to travel to a new destination and instill a renewed sense of purpose by gathering innovative and fun experiences, while still embracing the change.

For Kliebert, making the recent move from the USA to Ukraine has opened his world up to a whole new range of travel possibilities, being on the doorstop to Asia, Middle East, Africa and Western Europe. With such beautiful locations to visit and the power of social media, he is all set to create the most gripping content for his followers and all those travel enthusiasts who are looking to make that first trip soon.

The idea of luxury travel is very compelling and is bound to have an increased demand rapidly as more countries open up and grant access to travelers.