All New Edge AI Offers The Ultimate Luxury: Invincible Privacy

Over the past decades, significant progress has been made in the fields of machine learning and Artificial Intelligence. They are being applied in a plethora of sectors, the luxury industry being one of the major users of the same.

One novel innovation in the AI universe is Edge AI, a technological gem that will operate from inside of customer’s devices, such as smart phones and smart watches. Unlike the cloud, there will be no transfer of data from the customer’s end.

The name is very telling itself, ‘edge’ referring to the fact that individual devices live at the decentralized end of the AI ecosystem, as opposed to the cloud, which is at the centre. Luxury Institute predicts that Edge AI will take the luxury industry by storm over the next decade. The security, privacy, personalization and cost advantages vs. Cloud AI, make Edge AI best suited for serving discerning affluent clients who demand privacy and security when they conduct high-value, high-risk, high-investment and high-emotion decisions and purchases. Eventually mainstream consumers will benefit from the luxury industry’s leadership too. Edge AI empowers private, secure, cheaper, real-time, highly-advanced personalization. Luxury Institute believes that luxury industry executives should be uncomfortably excited, yet inspired, about the high potential of Edge AI to enable them to build deep, trusted client relationships and enhance their business performance.

The standard methods of FAANG Cloud AI are to extract data from each user and gather it along with the data of millions of people in massive servers in the cloud, putting the data at high risk of cybercrime.

Companies of all kinds, inspired by the growing cloud services of the platforms, have adopted the Cloud AI way of machine learning. However, Cloud AI, even when outsourced, generates high data transfer and storage costs along with high cyber-security, legal and ethical risks for the companies that adopt it, while delivering marginally effective results. The downsides of using Cloud AI for consumers and ethical brands will only get worse in a more, and more, predatory digital world.

The new Edge AI model is like a perfect judo move that completely flips the Cloud AI model on its back. With Edge AI, the data never leaves the customer’s mobile phone, laptop or IOT device. Instead the algorithm travels to the device and, by consent only, enters, trains, learns, predicts and recommends locally. Only the resulting insight, encrypted and scrambled with noise, goes to the cloud from each individual device to improve the model, benefitting all customers. Model updates occur continuously in a virtuous cycle of privacy, security, training, learning, prediction and personalization for each customer.