Aman Resort is a Beacon of Hope For Bangkok Luxury Travel Industry

Aman, a popular South East Asian firm offers hope for the Thailand travel and hospitality industry to make a full recovery after the disastrous effects of the Covid-19 pandemic. The company, which is well-known for its beach resorts, is currently constructing its first-ever urban hotel residence at Nai Lert private gardens in Thailand. This 36-floor lavish residence in an upscale location is a good strategy to regain Thailand’s position as one of the best tourist destinations in the world.

Naphaporn Bodiratnangkura, the chief executive officer of Nai Lert Park Development, has mentioned the adoration and liking people all over the globe hold for Thailand, and how he is certain that after the exceptional way it has handled the challenging situation, people will again want to live and invest here.

This fantastic project is the result of a partnership between Aman and the real estate arm of the Nai Lert Group- Nai Lert Park Development. The latter owns the property and has invested an astronomical sum of $191 million in the project. Aman is responsible for managing the 42 residences and 52-suite hotel on its opening in the year 2023.

Such is the popularity of the venture that while the official sale launch starts on Thursday, says Chief Executive Officer Vladislav Doronin, 42% of the residences have already been sold to Bangkok’s elite and diligent fans and followers of the brand, nicknamed ‘Amanjunkies, He has also assured that post the  pandemic, greater importance will be given to privacy and physical and mental wellness.

The CEO also recognises the need to immediately bring in some amount of progress and improvement in Thailand’s tourism sector, as it has been one of the biggest contributors to the country’s economy. While the ‘when’ and ‘how’ of the economy’s recovery is uncertain, trying to achieve normalcy is crucial, he says.

This luxurious new hotel will be jam packed with amenities such as access to private dining rooms serviced by in-house chefs, multiskilled butlers, spa and salon services and a wellness centre. Prices start at 450,000 baht per square metre, with the smallest unit to occupy100 square meters, suggesting an entry price of about $1.4 million. From there, prices will rise with size, to the largest being the penthouse unit that will encompass 2,200 square meters.

Although Thailand is closed to international visitors as of now, the government’s finalization plans would allow people to migrate and invest in the country once again.
“Thailand is ready for luxury tourism,” Naphaporn said. “The hotels have beautiful products; the airport can handle private jets coming in. I don’t know how much more ready Thailand could be.”