American Retail Clothing Brand PACSUN Debuts a Digital Mall on Roblox

Pacsun, a youth retailer, has made another step into the virtual world by launching a digital mall on the Roblox metaverse social networking platform.

Pacworld, which builds on Pacsun's expanding Roblox presence, is an interactive experience that enables users to own and run their own mall inside the area, with the goal of making it as successful as possible. Players will be able to establish and destroy stores, enhance existing ones, decorate the mall, and compete for client attention.

Brie Olson, president of Pacsun, said in a press release:

"Innovation and creativity are key to Pacsun's brand voice, and we regard our audience as cultural pioneers of the future."

"Because we cater to a completely digital generation, we recognise that Gen Z loves community and accessibility more than any previous generation, and we joined Roblox to deepen our connection with our customers,"

Olson stated.

Olsen said,

"Given that Gen Z use Roblox as a point of socialisation, we recognised that in order to maintain our brand's strong emotional resonance, we needed to continue building alongside them in the game world."

Pacsun's optimization of its digital presence has been a primary goal, as the firm continues to concentrate on development in this area. The retailer's recent efforts include the creation of non-fungible tokens (NFTs) and collaborative virtual reality projects, both of which are aimed at attracting Gen Z customers.

About Pacsun

Pacsun is a renowned specialised shop focused on young culture, providing a diverse selection of new brands and contemporary fashion. Pacsun collaborates with the top brands throughout the modern, streetwear, and active lifestyle industries to deliver curated collections, unique and exclusive items, and innovative collaborations on all levels. Newport, California-based company founded in 1980.

Source: Pacsun