Archana Jaju Unveils Raahi - A Journey into Sustainable Elegance with Her New Ready-to-Wear Collection

Archana Jaju, a name synonymous with refined Indian craftsmanship, proudly launches her new ready-to-wear collection, 'Raahi.' Inspired by the wanderlust and adventurous spirit of a traveler, 'Raahi' marks a pivotal shift in Indian fashion by blending sustainability, innovation, and circularity with traditional artistry.

Embracing Sustainability with Innovative Design

For the first time, Archana Jaju introduces upcycling and the intricate craft of Applique into her design repertoire. Transforming leftover Kalamkari fabrics into ornate strings, she masterfully uses these as embroidery alongside eye-catching appliqué patches. This innovative approach not only diverts from her renowned Kalamkari artistry but also presents a summer-ready collection that harmoniously integrates sustainability with style, utilizing luxurious linens and chanderi fabrics.

A Narrative of Heritage and Innovation

Each piece within the 'Raahi' collection narrates a tale of heritage fused with modernity. Detailed thread work and 3D embellishments enrich the garments, mirroring the rich tapestry of a traveler experiences. The collection features everything from airy summer dresses to sophisticated separates, each embodying Archana Jaju's dedication to quality, creativity, and environmental consciousness.

Archana Jaju on the Vision Behind RAAHI

stated Archana Jaju, the visionary force behind the brand.

About Archana Jaju

With over 20 years in the textile industry, Archana Jaju's label is renowned for its classic sarees and dupattas, reflecting the rich cultural and traditional heritage of India. The brand collaborates with artisans from 17 different clusters across the country, focusing on the development of handcrafted products by skilled artisans. Archana's commitment to handwoven fabrics and traditional Kalamkari work underscores her dedication to preserving and innovating Indian textile artistry.

Discover more about Archana Jaju and explore her collections by visiting her using the details below:

• Instagram Link - https://www.instagram.com/archanajaju.in/
• Website - https://archanajaju.com/