ART IS - An Exciting New NFT-Based Platform That Facilitates Artists in Exploring The Metaverse
- 15th Apr 2022
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ART IS Will Offer a Full Suite of Services, including NFT Minting, Digital and Physical Exhibitions, and Feature Documentary Production, Leveraging the Censorship-Resistant Benefits of Blockchain
This is excellent news for art lovers all across the world.
New York, New York / Malibu, California (April 14, 2022) — ART IS is an NFT-based platform founded by a group of futurists with a love for fine art and specific skills in blockchain technology. It offers a comprehensive suite of services to assist artists in navigating the digital and physical sea-change currently upsetting the art business. Through specialist NFT minting services, documentary film profiles, a digital exhibition space, and a network of gallery locations in New York City, Malibu, and Beverly Hills, the organisation assists artists in amplifying their message to a highly engaged, worldwide audience. ART IS has already formed agreements with Pilar Zeta, Malik Roberts, Michael Christopher Brown, and Tom Franco, among others, with the first ART IS show with Lindsey Price scheduled for April 28, 2022 in Malibu.
"Our ultimate objective is to democratise art curation and provide artists with a worldwide platform that enables them to present their work how, when, and where they choose,"says ART IS Founder and CEO Gabriel Paxton, a serial entrepreneur, blockchain expert, and virtual reality expert.
"Through ART IS, we are happy to welcome artists into the Metaverse by minting and showcasing their NFT artwork on the blockchain, magnifying their work to a highly engaged global audience like never before."
COLLABORATIONS ARE THE ESSENCE OF ART
Art is no longer limited to the institutional level, which is why ART IS has expanded its reach beyond its physical exhibition locations in New York City (with Allouche Gallery) and on the West Coast in Malibu and Beverly Hills. These locations are just a subset of the group's dual digital-physical platforms.
The firm specialises in artist onboarding to Web3 and the Metaverse, working together with each partner to develop and build NFT apps and full digital collections that represent their creative vision. The group's digital hub functions as an NFT minting gateway for artists, an NFT marketplace, virtual catalogue, and gallery, with a membership component that provides considerable value, benefits, and utilities linked with ART IS NFT collections.
Regardless of an artist's medium of expression, ART IS Co-Founder and Head of Talent Dom Wojnarowski notes that
"ART IS adopts an inclusive approach to artist curation and cooperation."
"We are interested in collaborating with artists whose extremely distinct worldviews show through unified bodies of work, whether in classic visual art forms, avant-garde installations, digital works, or performing arts."
Additionally, the NFT-driven ART IS platform provides a degree of censorship protection to vulnerable artists working at the grassroots level to affect social change.
THE NARRATIVE'S IMPACT
"At ART IS, we think that art is inextricably linked to story,"says David Li, ART IS's Head of Content and Strategy and a former HBO executive.
"Each artist has a unique narrative to tell,"he explains.
"That is why our team creates unique documentary programming to assist each artist in communicating their ideas to the globe, greatly increasing their beneficial influence."
Each episode of the energising eight-part series will trace the traditional "hero's journey," exposing their creative processes, basic values, and distinctive community impact, all while questioning conventional wisdom and the current quo. The ART IS documentary series will premiere at the 2022 Cannes Film Festival and will continue to engage people across many platforms after its premiere. In the next weeks, further ART IS exhibits and film premieres will be revealed.
ART IS is an art gallery and marketplace, a worldwide community, a platform for NFT minting, a production studio, and an artist advocacy organisation. ART IS was founded by a group of futurists with a passion for positive impact art and specialised expertise in NFTs with the goal of disrupting dominant narratives in art and technology and democratising art curation through the use of storytelling and the censorship-resistant benefits of blockchain technology.
We've built a new art ecosystem that bypasses traditional gatekeepers and empowers artists by broadcasting their vision and content to a highly engaged global audience via our Metaverse gallery, documentary series, and digital platforms, as well as physical gallery spaces in Malibu, Beverly Hills, and New York City, as well as NFT minting and artist management services.
David Li, ART IS's Head of Content and Strategy,
is a seasoned expert in television and film production, management, programming, finance, and strategic planning, having worked on high-profile projects for some of the entertainment industry's largest players, including Warner Bros., Fox, NBC, and HBO.Li started his career at Warner Bros. and Fox, where he was essential in securing finance for critically acclaimed films such as "The Black Swan" and "Fantastic Mr. Fox." He later joined NBCUniversal during the Comcast acquisition to supervise worldwide sales strategy for scripted content's digital distribution.He subsequently joined HBO to oversee the premium network's multibillion-dollar programming schedule, which includes blockbusters such as "Westworld," "Game of Thrones," and "The Watchmen." He was instrumental in assisting top leadership in navigating the channel's streaming content strategy throughout the tumultuous streaming wars. David established his own production company in 2019 to fulfil the growing worldwide demand for cross-cultural entertainment.David joined the ART IS team in 2022, bringing his unique skills in video content and production to assist in the realisation of a new age of fine-art-driven content in the metaverse. Together, the ART IS team aspires to build a worldwide NFT-driven ecosystem with physical and digital platforms that democratises the world of fine art, enabling artists to thrive and collaborate with like-minded people for good effect. Li will play a critical role in developing the ART IS documentary series' content approach.
Dominique Wojnarowski, Co-Founder and Head of Talent at ART IS,
is a young entrepreneur and a committed member of the arts, design, and investment sectors. She developed an early interest in installation art, immersing herself in and completely interacting with mixed media artwork, gaining influence from the works of James Turell, Anish Kapoor, and Donald Judd. Wojnarowski studied finance and blockchain technology at New York University, where she also earned a degree in contemporary art.Combining her expertise in the decentralised space with her continued passion for fine art, Dominique entered the Web3 space as Co-Founder of ART IS, a global NFT-driven ecosystem with physical and digital platforms that democratises the fine art world by assisting artists in flourishing and engaging with like-minded communities for positive impact.
Gabriel Paxton is the Founder and CEO of ART IS,
LLC (founded 2021), a decentralised NFT marketplace for artists creating good social change.Since childhood, Paxton has been a serial entrepreneur, founder, and global nomad. He developed an appreciation for the arts and culture and an unconventional outlook while travelling the world with his family of professional yogis, living on several continents and stints in India, Costa Rica, and the United States.Paxton's unconventional upbringing gifted him with a flexibility and vision that he applies to each of his different undertakings, from the gumball machine company he began at the age of twelve to the visionary initiatives that set the groundwork for what is now often referred to as the metaverse.Paxton was one of the first to see the possibilities of mixing digital and physical worlds, founding 27 Club, a virtual reality event production firm, and consulting for Dreamland XR, a turnkey solution for all things virtual reality. After early success and an insatiable appetite for new challenges, he set out to merge his own passions for futurology, fine art, economics, and revolutionary technology.Paxton, who was an early bitcoin enthusiast, naturally started studying the prospects of NFT technology in 2019. He launched Neoren.io and ART IS in 2021, on the edge of the NFT boom, with the goal of democratising the fine art industry by assisting artists in flourishing and engaging with like-minded groups for good effect.
Visit DISCOVERARTIS.COM for further information. Alternatively, visit instagram.com/discoverartis.
For further information on ART IS, forthcoming shows and to schedule an interview, please contact:
Ana Martins Public Relations
New York, NY 10065 | 654 Madison Avenue Suite 1801
212-333-2085 | info@anamartinspr.com
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