As Ferrari Forays Into Luxury Fashion, Style Quotients Set to Zoom

  • 17th Jun 2021
  • 1704
  • 0
As Ferrari Forays Into Luxury Fashion, Style Quotients Set to Zoom

Ferrari V12 production cars were suspended over the factory floor Sunday night as the 74-year-old luxury carmaker launched a new era as a lifestyles brand, with a runway show unveiling its first ready-to-wear collection for a generation that might not be aware of its Formula One racing pedigree and coveted performance street cars.

Models walked along the halted production line in a symbolic gesture that underlined the creative interplay between Ferrari’s long lineage of sleek, curved automotive bodies and the fashion line by creative director Rocco Iannone, strong on structured outwear contrasting with fluid, bright printed silks in Ferrari red, Scuderia yellow and electric blue. The seasonless collection will be trickled out in six drops this year, with 80 per cent meant to be genderless and available in a range of sizes from XXXS to XXXL.

“The young generations have the power to express the energy and the power of a brand,” Iannone said of the target audience. The 35-year-old designer was previously creative director at Pal Zileri.


Recommended Topics

Author

Suhas

Suhas Kataria is an ardent utopian, luxury real estate marketer & consultant, techpreneur (with a focus on proptech), SEO copywriter & trainer, lyricist, musician, rapper, runner & an eternal learner. As the Founder and CEO of Realspace, Suhas has 20 plus years of hands-on work experien... read more


Comments

Add Comment

No comments yet.

Add Your Comment
34tpp

Relevant Blogs

Fashion
Rohit Bal - India's Master Fashion Designer Bids Farewell

Rohit Bal, a visionary designer whose influence reshaped Indian fashion, left an indelible mark on the industry before his passing at 63. His work, pr

Fashion
TWO FACED by Antar-Agni, A Masterclass in Contradiction and Craftsmanship at Lakme Fashion Week 2024

Antar-Agni by Ujjawal Dubey: A Legacy of Style and Innovation Ever since Ujjawal Dubey introduced Antar-Agni at Lakmé Fashion Week's GenNext s

Fashion
Rakul Preet Singh's Fashion Evolution - From Red Carpet Glamour to Festive Chic

Celebrating a Year of Fashion Excellence As Rakul Preet Singh marks her 34th birthday, her fashion journey continues to inspire and captivate. Known