Atmosphere Announces New Brand to Accelerate Growth of 20 Hotels in Two Years

Atmosphere Core Unveils Atmosphere Hotels & Resorts

Mumbai 11th April 2023:

Atmosphere Core, a new identity for the registered company Atmosphere Core Private Limited, has unveiled its third brand, Atmosphere Hotels & Resorts.

Atmosphere Hotels & Resorts, a rebranding of the original company moniker, paves the way for novel destinations in South Asia while incorporating the company's presence in the Maldives.

The Atmosphere Hotels & Resorts brand will always be recognised for its generous spirit and commitment to providing guests with novel and unforgettable experiences at each property. There will always be something new to uncover, with enlightening experiences awaiting discovery each time, while maintaining authenticity as the brand's North Star, its compass.Atmosphere Core has a robust pipeline of prospective development projects in India. With the inauguration of OZEN MANSION KOLKATA in the first quarter of 2024 and upcoming announcements of key agreements, the company is paving the way for a robust presence in the region.

Salil Panigrahi, the managing director of Atmosphere Core, explains,

"As a company, we are constantly innovating and evolving. We've opened eight resorts in the Maldives over the past decade. Our new brand, Atmosphere Hotels & Resorts, provides a variety of options for both travellers and property proprietors. And I am confident that 20 new properties will open within the next two years as a result of this enhanced Power Of Portfolio."

This rich diversity of experiences is achieved by the Atmosphere Hotels & Resorts brand through seven well-defined sub-brand options that offer maximum flexibility to property owners while leveraging world-class, comprehensive solutions.

ATMOSPHERE offers a classic luxury experience that highlights the individuality of each resort. At present, Atmosphere Kanifushi is part of the portfolio.BY ATMOSPHERE is a delightful retreat that provides gracious hospitality. VARU By Atmosphere is currently included in the portfolio.

The AH&R sub-brand portfolio also includes AN ATMOSPHERE EXPERIENCE, which will incorporate local culture and natural environs into the design, A SIGNATURE ATMOSPHERE for a luxurious and enriching stay in iconic properties, and ELEMENTS OF NATURE BY ATMOSPHERE for tranquil wellness retreats. The conversion sub-brand HERITAGE BY ATMOSPHERE will curate historical properties, including ancient havelis and colonial villas. A URBAN ATMOSPHERE will include authentic hotels and resorts situated in the centre of the city.Introducing An Innovative New Corporate Identity, Atmosphere Core

The new company identity, Atmosphere Core, was announced in conjunction with the brand introduction. Atmosphere Core, one of the most rapidly expanding hospitality companies in South Asia, is renowned for operating with integrity while leveraging its experience and intellect to remain ahead of the competition at all times.

Atmosphere Core is comprised of three unique brands:

THE OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU.

More details on Atmosphere Core

Atmosphere Core, on behalf of Atmosphere Core Private Limited, provides world-class hospitality inspired by the 'Joy Of Giving' philosophy. Atmosphere Core operates eight resorts in the Maldives under a portfolio of potent brands that includes THE OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU. Three THE OZEN COLLECTION properties are in the pipeline, positioning the company for robust growth in South Asia. In India, OZEN MANSION KOLKATA will debut in the first quarter of 2024. In the Maldives, OZEN PRIVÉ ATHIRI GILI will debut in the fourth quarter of 2024.