Prithvi Ramesh

Social Media has been one of the most evolving and a vital factor for brands to reach out to their potential buyers in the age of Online media. The increasing use of social media has led to a new way of communicating between the buyers and sellers (Gallau

Some of the biggest players in the world of luxury have been facing daunting challenges due to the pandemic related slowdown. Kering Group is facing a few of its own.

The French Luxury brand Hermes has recently announced a delightful luxury timepiece called Arceau Lift Tourbillon Répétition Minutes. It is surely a mater timepiece that will redefine luxury for the new generation of watches.

Over the years, Luxury has certainly changed. The demand for experienced-based luxury including fine-wine, gourmet food, luxury travel has outstripped personal goods like bags, watches, clothes.

Over the years there have been quite a few luxury car manufacturers worldwide. While there have been a few that have been succeeding the race for the best luxury cars regularly, and a few that have been dormant and have failed to beat the odds (White, 201

One of the most important touch point for a luxury brand when it comes to customer experience is the retail experience. As the years have rolled on the transformation and evolution of luxury retail spaces is there for all to see.

In recent years, we have seen quite a few meant to be collaborations in luxury industry. A recent collab between the German sportswear giants and the Italian luxury makers has really caught an eye for what’s to come next.

The number of luxury retailers has gradually increased over the past few years, with connectivity to almost every part of the world. Amazon, the famous tech giants as we all know is the biggest company in the world right now.

The famous American Fashion powerhouse ‘Ralph Lauren’ and ‘Snapchat’ have collaborated to promote the brand’s digital platform through the world-famous ‘Bitmoji’ Avatars.

What is technology? It is something that is used by human beings daily whether, through mobile phones, VR glasses or other devices. Augmented reality is known as the modern virtual technology

Luxury Goods demand a lot of attention to details and it would not be easy to produce luxury products without a lot of effort.