British Luxury Fashion House Burberry Launches its First Non-Fungible Token in Association With Game Technology Studio Mythical Games
- 8th Aug 2021
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British Luxury Fashion House Burberry is one of the most celebrated luxury fashion brands in the world today. Its designer trench coats, suave leather goods, designer footwear, stylish fashion accessories, amazing eyewear, great fragrances, and world class cosmetics are a hit among its loyal customers globally.
Keeping itself in sync with the times, Burberry is now introducing its first non-fungible token (NFT) in association with Gaming studio Mythical Games and their very appreciated game Blankos Block Party.
** A non-fungible token is a unit of data stored on a digital ledger, called a block chain that certifies a digital asset to be unique and therefore not interchangeable.
This particular association that of Burberry and Mythical Games will surely set a trend with regards to digital ownership in the world of gaming in the days and years to come.
As a matter of fact Burberry is the foremost luxury brand that happens to appear in Blankos Block Party.
More about Blankos Block Party
This particular multiplayer hit party game has been a phenomenal success and it consists of digital vinyl toys named as 'Blankos' that live on a blockchain. These essentially offer all players with proof of verified ownership and authenticity.
Details:
Graced & beautified with Burberry’s latest TB Summer Monogram and in combination with the brand’s Animal Kingdom house code, Burberry will introduce its own branded in-game NFT accessories. These amazing accessories would include a jetpack, armbands and pool shoes and players would be able to apply these to any Blanko of their ownership. The limited quantity Burberry Blanko is an exciting shark referred to as Sharky B. This shark can be taught to master an array of powers like speed and agility that would give this toy its distinctive identity and rarity.
A fresh step:
During the current times when a customer's attention span is limited and there is so much information moving around so fast, it is imperative for every brand especially all luxury brands to find new and relevant ways to connect and interest their audiences.
The latest step taken by Burberry in terms of association with Mythical Games definitely showcases this leading luxury brand's zeal towards creating the new. It also shows that this luxury brand is a proactive one and believes in forging deeper relations with its customers to empower its community further.
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