Bruce Wayne's Vision Transforms into High-Performance Hypercars by Automobili Pininfarina

Automobili Pininfarina has unveiled an exclusive range of hypercars influenced by the iconic Bruce Wayne of DC Comics, in partnership with Warner Bros. Discovery Global Consumer Products. This collection showcases the luxury and sophistication associated with Wayne's persona, available for purchase on BruceWayneX.com

Vehicle Collection Overview

The collection consists of two hypercar models: the pure-electric B95 hyper Barchetta and the Battista hyper GT. Each model presents unique technical attributes and color schemes that encapsulate the brand’s ethos, ‘Dream Cars. Made Real’. The Automobili Pininfarina Battista will also be featured in an upcoming invite-only retail event in New York City.

Collaboration DetailsIn a creative synergy with Warner Bros. Discovery Global Consumer Products and Relevance International, Automobili Pininfarina has crafted this bespoke collection, reflecting Bruce Wayne’s penchant for cutting-edge innovation and sustainable technology.

The collaboration enables clients to co-create their dream car at the Cambiano Atelier, marrying Italian bespoke design with luxurious consumer experiences.

Inspiration Behind the Designs

The on-screen persona of Bruce Wayne has inspired the creation of two exclusive car versions, Gotham and Dark Knight. These models embody the luxury synonymous with Bruce Wayne, who has been a prominent figure in media and entertainment since 1939. This new initiative is set to launch at BruceWayneX.com, with a special retail theatre concept to follow this summer.

Executive Insights

Paolo Dellachà, CEO of Automobili Pininfarina, shared that the collaboration is a natural fit, driven by a common vision for pioneering sustainable mobility solutions. This partnership aims to captivate and broaden their client base.

Dave Amantea, Chief Design Officer, explained that designing a hypercar inspired by Bruce Wayne was a creatively liberating experience for the team, aiming to craft the ultimate vehicles for a global icon.

Andrea Crespi, Chief Technical Officer, stated that the new models reflect the innovative spirit of Wayne Enterprises, showcasing the advanced capabilities of Automobili Pininfarina’s technical team.

Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products, emphasized the partnership’s goal to fuse Bruce Wayne’s exquisite taste with innovative automotive design, creating a product unlike any other on the market.

Vehicle Specifications and Features

The B95 hyper Barchetta and Battista hyper GT, in Gotham and Dark Knight editions, feature groundbreaking technical specifications powered by a 120kWh lithium-ion battery, achieving impressive speeds. Enhancements inspired by Wayne Enterprises include new display technologies and design elements that enhance aerodynamics and aesthetic appeal.

Interior and Exterior Design Specifications

The Gotham version reflects Bruce Wayne civilian elegance with tan leather interiors and distinctive quilting, while the Dark Knight version represents his high-tech alter ego with black Alcantara and leather. Both versions include custom embroidery and unique design elements that emphasize the luxury and innovation at the core of Wayne Enterprises.

About Automobili Pininfarina

Automobili Pininfarina, based in Italy with a global commercial presence, is renowned for its luxury vehicles designed and crafted by hand, embodying their PURA design philosophy. The Battista model stands out as the most powerful Italian-built car, emphasizing performance and sustainability with its formidable electric powertrain.

Global Impact

Warner Bros. Discovery Global Consumer Products extends its entertainment brands into global consumer markets, partnering with top-tier licensees. Similarly, DC continues to captivate global audiences with its characters and stories across various media. Relevance International, known for its strategic brand-building capabilities, plays a crucial role in amplifying this partnership’s global reach.