Bugatti and Asprey Combine To Create Enthralling 24K Rose Gold One of One La Voiture Noire Sculpture

Asprey Bugatti Collection - Rare & Timeless

The allure of the greatest artworks never fades, even those that have been lost to history. The Bugatti Type 57 SC Atlantic, constructed by the founder of the French luxury brand's oldest son, Jean Bugatti, epitomised pre-war beauty and refinement. Only four were constructed. The fourth Bugatti Atlantic, the mysterious all-black "La Voiture Noire1," has taken on near-mythical proportions. Seven decades after its demise, the famous car inspired Bugatti's designers and engineers to construct one of the most one-of-a-kind automobiles of the contemporary era: the one-off La Voiture Noire super sports car. Now, the modern Bugatti La Voiture Noire inspires an equally rare Asprey Bugatti Collection.

24-Karat Rose Gold Indeed

Asprey, a British producer of luxury jewellery and timepieces, and Bugatti, a premium automobile manufacturer, have collaborated on a sculpture crafted in 24-karat rose gold and placed on a custom base. A single piece of art will be offered, in keeping with the uniqueness of La Voiture Noire's solitary model. Asprey's silversmiths will spend four months on the project, which will be completed in Bugatti and Asprey's trademark colours. The sale will include an NFT that is connected to the physical work through a QR code and a unique serial identity.

Absolute exclusivity

Asprey's first handmade masterpiece embodies the ideals of the legendary vehicle to which it pays homage. As with La Voiture Noire, just one sculpture will be made, assuring an unmatched degree of exclusivity via the use of NFT technology. Only the most precious materials will be utilised to create the sculpture, which will be produced in 24k rose gold and placed on a unique, handcrafted base finished in Bugatti and Asprey's famous characteristic colours.

Distinctive NFT

The NFT accompanying the La Voiture Noire-inspired sculpture will be the most distinctive and valuable component of the complete collection, physically and via a QR code and unique serial identity connected to the physical masterpiece.

Dedicated to Brilliance

As with Bugatti, Asprey's objets d'art are a seamless marriage of modern innovation and time-honored craftsmanship. To achieve the pinnacle of brilliance, Asprey's in-house silversmiths will devote around four months to the sculpture's construction in their London workshop.

Celebrating Heritage

Additionally, the collaborative effort will result in the creation of a series of 261 smaller but very rare sterling silver sculptures, each featuring NFTs. NFTs will be visibly connected to each sculpture and identified through a QR code, similar to the one-of-a-kind sculpture. Owners will be able to go onto a special webpage, aspreybugatti.com, and track their sculptures' creation by Asprey's master craftsmen. The actual sculptures will have varying colour bases in accordance with the NFT minted. Each coloured base will correspond to the renowned brand colours of Asprey and Bugatti, symbolising the firms' collaboration and heritage.

The limited-edition collection will be available exclusively on aspreybugatti.com in March 2022.

Wiebke Sthl, Managing Director of Bugatti International, stated: "All Bugatti masterpieces, from the notoriously lost Type 57 SC Atlantic to the present La Voiture Noire, are meant to evoke emotion even when they are not being driven, as a static work of automotive art." Both Bugatti and Asprey's visions are based on the notion of timeless design. Now, via this unique relationship, Luxury car maker Bugatti's consumers and aficionados will be able to appreciate our design ideals in a new light through this exquisite collection of objets d'art."

This year, Asprey celebrates its 241st year," Ali Walker, Chief Creative Officer of Asprey's Digital Studio, remarked. The launch of the Asprey Digital Studio and the recently enlarged London workshop announces the start of a new era. The relationship with Bugatti, an iconic and creative brand, is the pinnacle of collaborations for the exploration of new manufacturing and artistic approaches. The vibrant colours combined with the precious metals gold and silver create a vibrant pop art concept. Regarding the "Noire," only the purchaser of the one-of-a-kind will be aware."