Bugatti Hamburg Reinvents & Introduces a New Showroom Near the Hamburg Airport

Bugatti ownership is intended to be unparalleled, beginning with the first showroom engagement. The global network of 34 Bugatti partners is continually innovating to provide a suitable environment for Bugatti's extreme sports vehicles.

With the introduction of a brand-new location, Bugatti Hamburg is the most recent company to revamp its environment.

Bugatti Hamburg, which has been managed by the Kamps Group since 2009, had a considerable refurbishment in 2017 but is currently relocating to an altogether new location. Bugatti Hamburg, situated near the airport in an area of the city recognised for its ties to the very finest in the automotive industry, has adopted the most recent Bugatti visual identity.

Bold and self-assured, the new facility adheres to two basic Bugatti tenets: everything Bugatti creates is a one-of-a-kind piece of art, and every client has a one-of-a-kind experience in accordance with Ettore Bugatti's dictum, "If similar, it is no longer a Bugatti."

Guy Caquelin, Head of Sales at Bugatti Automobiles, said,

"Germany is one of the world's top markets for sales of Bugatti automobiles, owing in part to the exceptional work of our partners such as the Kamps Group at Bugatti Hamburg. With their unwavering dedication to constant development – very much in the spirit of Ettore Bugatti – they have created a stunning new showroom that will serve as the ideal home for our brand in the foreseeable future."

The new retail setting is nearly twice as big as the old Bugatti Hamburg location, with a floor area of 140 square metres. As a result, it is better equipped to present the broad range of Bugatti super sports vehicles. The modern presentation is characterised by cutting-edge design and high-quality materials, with unique lines and transparent surfaces evocative of Bugatti super sports vehicles. A new roof terrace offers clients a refreshing and pleasant spot to enjoy.

The display is flanked by big glass windows that provide pedestrians with the unique chance to see a Bugatti super sports vehicle in person, so becoming a draw for automobile fans in Hamburg.

The W16 Mistral1 was the star attraction at Bugatti Hamburg, where it was on display for the first time in Europe after its official debut with an exclusive party. The incredibly powerful 1,600 PS Bugatti W16 Mistral is the last road-going version of the legendary 8.0-liter quad-turbo engine. It was named after a unique breeze that ushers in the changing seasons in southern France. As the ultimate roadster, all 99 copies of the W16 Mistral have already been purchased by Bugatti enthusiasts.

Other goods that encapsulate the Bugatti lifestyle, such as the Bugatti Baby II, a completely electric 75 percent scale reproduction of the famous Type 35, are shown throughout the new exhibit. It pays tribute to Ettore's Bugatti Baby, which he designed for his four-year-old son Roland, with its exquisite craftsmanship. Customers were so impressed with it that it became a separate manufacturing model.

"It has always been a tremendous privilege to represent the Bugatti brand in Hamburg," stated Karsten Meyer, Managing Director of the Kamps Group. As this newest innovation demonstrates, we are always striving to improve the Bugatti experience for our customers, providing them the best in design and technology to guarantee that purchasing and owning a Bugatti is as spectacular as driving one. This investment also demonstrates our dedication to Bugatti; it is the latest development in a partnership that spans more than a decade."

The Kamps Group has been a part of the automotive industry for almost six decades, gaining expertise in super sports cars and luxury automobiles. Since 2009, Kamps in Hamburg GmbH & Co. KG, a member of this group, has been an official partner of Bugatti.