BVLGARI Launches BVLGARI World, a Virtual World Created in Partnership With ZEPETO

The BVLGARI virtual world has made its debut on ZEPETO, the largest metaverse platform in Asia.

Started on August 31, 2022, the event includes the pop-up store 'BVLGARI SUNSET IN JEJU' and provides both online and in-person shopping opportunities to guests.

Virtual environment "BVLGARI World," created in partnership with ZEPETO, has been unveiled by BVLGARI.

The BVLGARI and ZEPETO-created virtual environment "BVLGARI World" has been released.

If you can't make it to Parnas Hotel Jeju, you may still enjoy the pop-up shop and café there virtually in BVLGARI ZEPETO World. Visitors to BVLGARI ZEPETO World may see the 2022 BVLGARI Resort Collection, which was inspired by the summer sky with colours of gold and warm apricot in Eden, and then round off their experience with sweets and drinks at "BVLGARI SUNSET IN JEJU," a representation of the brand's ethos.

In particular, there are now more opportunities for entertainment in the digital sphere. In one scenario, for instance, quest-finishers will be rewarded with BVLGARI Resort Collection and trademark accessory items to use in adorning their in-game characters. You may get a feel for the brand by customising your character with items from the B.zero1, Divas' Dream, and Serpenti collections.

The brand's worldwide ambassador, Blackpink's Lisa, will also hold a virtual live event on August 31 that is expected to draw a large audience. On the BVLGARI virtual world, her avatar will be able to take pictures with followers and participate in other fan-favorite activities.

Since its release in August 2018, Naver Z's ZEPETO metaverse platform has attracted more than 320 million users across the globe. Because eighty percent of its members are under the age of twenty, the site is firmly establishing itself as a go-to hangout for the world's youth of Generation Z in the age of the metaverse.

More About BVLGARI

Founded in Rome in 1884, prestigious Italian fashion house BVLGARI has a rich history that spans over a century and a half. All across the world, people are raving about this brand because of its innovative and daring designs and high quality craftsmanship. The unique, daring design and use of colour combinations that have made BVLGARI famous also give the brand's products a sense of timeless beauty. BVLGARI is at the cutting edge of design; the brand's signature look is characterised by curvaceous forms, slinky lines, and references to classical antiquity.

BVLGARI offers a wide variety of luxury goods and services, including jewellery, watches, handbags, fragrances, and even hotels. The product line is sold in a select group of retail locations and hotels worldwide in addition to upscale shopping districts with their own boutiques.