Dare to be You - Naomi Campbell Becomes Co-Designer For The First BMW XM Launch Campaign

Naomi Campbell, model, actress, and cultural pioneer, co-creates the first high-performance vehicle with M HYBRID drive, the new BMW XM. With its electric powertrain, the opulent automobile is the forerunner of ultimate performance. In the course of 2023, the one-of-a-kind BMW XM created by Naomi Campbell will be unveiled.

Naomi Campbell has a lengthy history of success as an actress, designer, and businesswoman. In addition, she supports a number of charitable organisations, such as its new EMERGE programme to foster the creative talents of future, which in 2022 focuses on the next generation of cultural talent on the African continent, and UNESCO.

Naomi Campbell is an unwaveringly independent lady who has become not just a remarkable supermodel but also a fascinating individual. She is one of the rare individuals who can really relate with the phrase "Dare to be You." – BMW Senior Vice President of Customer and Brand Jens Thiemer

The BMW XM, which will make its debut this spring, will wow with its expressive appearance, highly characterful cabin with M Lounge in the back, and breathtaking performance. BMW M GmbH blends a breathtaking vehicle concept with innovative driving technology in the independently designed Sports Activity Vehicle, which is unique to BMW M automobiles.

The M HYBRID propulsion system of the BMW XM produces 480 kW/653 horsepower. As a special BMW XM Label Red model (combined fuel consumption: 1.7 – 1.6 litres/100 km; combined power consumption: 34.5 – 33.0 kWh/100 km; combined CO2 emissions: 39 – 35 g/km according to WLTP) and with a maximum output of 550 kW/748 hp, it will be BMW M's most powerful road-legal series-production vehicle ever.

About Naomi Campbell:

Naomi Campbell, model, actress, cultural pioneer, and one of the most prominent fashion stars of the last four decades. With the slogan "Dare to be You," the international communication for the market introduction of the BMW XM focuses on a new level of self-assured presence, expressive lifestyle, and secure personality. Not only does the first BMW XM make an extravagant design statement, but it is also the pioneer of maximum performance with an electric powertrain.

Naomi Campbell belongs to the exclusive group of catwalk stars for whom the term "supermodel" was coined. She is a timeless symbol and a dedicated proponent of social change. The daughter of Jamaican parents who was born in the United Kingdom continues to utilise her appearance at international fashion shows to call for greater diversity in the fashion industry. For this reason, she is still regarded as a pioneer for the next generation of budding creative and fashion talents.

In addition to her success on the catwalks of haute couture, Naomi Campbell has long had success as an actor, designer, and businesswoman. In addition, she supports a number of charitable organisations, such as its new EMERGE programme to foster the creative talents of future, which in 2022 focuses on the next generation of cultural talent on the African continent, and UNESCO.

"Naomi Campbell is an independent woman who has become not just a distinctive supermodel but also a captivating personality,"

says Jens Thiemer, Senior Vice President of Customer and Brand for BMW.

Few individuals can relate so deeply with the tagline 'Dare to be You' as she can.

Dare to be You - Naomi Campbell Becomes Co-Designer For The First BMW XM Launch Campaign