Designers and brands creating offbeat luxury jewellery in India

“Jewellery pieces are works of art that define your persona and can speak volumes about your individuality".

Jewellery and India has an age old bond. India is the second largest gold market in the world. Jewellery is something that has the power to make or break an outfit, and probably that’s the reason why everyone loves accessories and experimenting so much with it. The younger generation has a different and unique taste when it comes to buying jewelry. With the onset of a new wave of quirky demand for offbeat jewellery new age designers in India came to the rescue. The Indian jewelry landscape is witnessing the rise of a new generation of jewelry designers who are creating edgy and offbeat pieces that are liked by celebrities, people and most importantly millennials and Gen-Z.

Here are some of the Indian brands that are taking the jewellery world by storm :

1. Outhouse

Outhouse blends sophistication with a little drama. Started by sisters Kaabia and Sesha Grewal in 2012 in Delhi it offers luxurious semi-precious jewellery with customizable options. The brand is patronized by Bollywood A-listers like Deepika Padukone, Bipasha Basu, Kangana Ranaut. They have stores in India as well as Pakistan and are internationally presented in Bloomingdales and Harvey Nicolas stores. Outhouse is known for its handcrafted designs which are a combination of the founder’s personal styles - dramatic and edgy, yet classic and wearable. Their designs are colourful, strong and edgy providing a distinctive personality to the wearer

2. Misho

Misho started by Suhani Parekh takes inspiration from her interactions with various architectural styles of the cities in which she has lived and traveled. Misho as a brand stands out to be clean, minimalistic and simplified in the jewellery business. The designs have made it to the pages of Vogue Paris and Vogue Arabia, and fashion icons like Rihanna and Kim Kardashian have flaunted her pieces on several occasions. The pieces go beyond the conventional ways of wearing them and that’s what gives this brand a whole new level of edge. Thus Misho as a brand has redefined contemporary design into wearable art.

3. Malvika Vaswani

Mumbai based jewellery designer Malvika Vaswani seems to have driven her inspiration from the traditional geometric design fused with unique colour palettes. Her fresh and appealing jewelry line caught the attention of celebrities and soon started getting recognition in the form of awards and accolades from the industry. From edgy earrings to chokers and rings, here you can find all kinds of statement jewellery which are style statement, offbeat and luxurious.

4. Valliyan

Nitya Arora’s Valliyan is a brand that gives Indian designs a contemporary, quirky twist. Founded in 2008, Valliyan is one of the first luxury fashion jewelry labels that features jewelry in semi-precious stones, glass, crystal, metal, acrylic and rare materials. She has designed jewelry for stars like Aishwarya Rai Bachchan and Sonam Kapoor and has done trunk shows around the world.

5. Kichu

The minimal, edgy and stylish eponymous brand of Kichu Dandiya is everything inspired from Jaipur. Founded in 2014, Kichu draws inspiration from different ethnicities while retaining a modern touch. This young brand is everything traditional yet modern. The designer’s unique design pieces include shark tooth earrings and bison head necklace. Minimalist and striking at the same time; her pieces are sure to appeal to the young modern designer loving crowd of 

Dvibhumi is curated using a blend of historical geometric patterns and matte finishes with monochrome. It is an off-trend, contemplative jewellery label based in Singapore. The founder who is from India works with Indian craftsmen to create the edgy jewellery. The signature aesthetic uses clean lines and surfaces in combination with textures and motifs. Dvibhumi is known for its focus on form and spotlighting in detail and Asia-inspired geometry.

Handcrafted by skilled artisans, Roma Narsinghani’s architectural designs speak to the discerning taste of the modern Indian woman. Crafted in brass, each piece represents someone who desires power and possesses a sense of individuality. The pieces strike a very interesting balance between form and functionality. Traditional craftsmanship is infused into all their pieces and every item in their collection echoes the love and hard work of the hands that made it and the craftsmanship.