Etihad Airways Boards Bollywood Icon Katrina Kaif As New Brand Ambassador

Abu Dhabi, United Arab Emirates

The national airline of the United Arab Emirates, Etihad Airways, has announced Katrina Kaif as its new brand ambassador. This partnership represents a significant milestone as Etihad strengthens its presence on the Indian market and reunites with one of Bollywood's most renowned actors.

As she reunites with Etihad, Katrina Kaif, renowned for her global allure and elegance, exemplifies the shared commitment to excellence. Katrina's association with the airline will be revealed through a succession of captivating videos that will be shared on Etihad and Katrina's social media channels.

Katrina Kaif expresses her delight at reuniting with Etihad Airways, a brand synonymous with world-class travel experiences:

"I am delighted to be back with Etihad Airways. The airline's dedication to excellence and bringing people together resonates with my own personal values. I am thrilled to be a part of a team whose mission is to foster meaningful connections and unforgettable experiences. I am excited to represent Etihad and be a part of their journey.

Etihad Airways' Vice President of Brand, Marketing, and Sponsorship, Amina Taher, explains the significance of this partnership:

"We are delighted to welcome Katrina Kaif as our brand ambassador. Our partnership with Katrina is anything but ordinary; it exemplifies the spirit of innovation and sophistication that our airline embodies, as well as our dedication to uniting cultures and communities. With her extraordinary voyage and global recognition, we are not only exhibiting Etihad's offerings, but also cultivating genuine connections that resonate with Indian travellers and commemorating our commitment to India."

The new partnership expands upon Katrina's 2010 collaboration with Etihad, in which she was depicted as a discerning traveller highlighting Etihad's travel experience. Her prior partnership with the airline demonstrated her appreciation for its commitment to comfort and superior service.

Katrina and Etihad are re-partnering to highlight Etihad's strengthening relationship with Indian communities both domestically and in key global markets such as the United Arab Emirates, the United States, the United Kingdom, and Canada.

As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that emphasise the airline's dedication to unmatched comfort, impeccable service, and seamless global connectivity. Her partnership with the airline strengthens its position in the Indian market, where it presently serves eight destinations, further establishing Etihad as the traveler's first choice and harmonising with its strategy for sustained development in India.

The first video from the collaboration to be released features Katrina Kaif aboard Etihad's newest A350 aircraft, providing a cinematic journey filled with emotions reminiscent of a Bollywood film, including drama, love, and delightful delights.

The film also showcases the exclusive Armani-Casa dining wear, luxurious linens, and complimentary in-flight Wi-Fly service, capturing the essence of Etihad's unwavering dedication to excellence. The captivating video is currently available on Etihad and Katrina's social media channels.