Fashion Brand Mellow Drama Launches New Wild At Heart Collection Tailored For The Modern Indian Woman
Neha Menon- 23rd Feb 2021
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A retail brand that has progressive fashion written all over it, Mellow Drama brings to life a new collection called ‘Wild At Heart’ which has been particularly designed for the individualistic and free-spirited woman.
This collection features unique prints and bold outfits that are a rendition to the ideal ‘Mellow Drama woman’ who is wild-hearted, spontaneous and loves to experiment with her outfits. She uses fashion as a creative extension of herself and does not hold back at anything.
She is strong and is not afraid to break away from norms, one uninhibited choice at a time. ‘Wild At Heart’ has been created to cater to these women who come from different walks of life and take on multiple roles, excelling at each one with sheer exuberance while adorning sartorial fashion choices.
During the creation of this collection, there were many aspects that were carefully considered and taken care of. One of the most important of them being the idea of slow fashion. Each garment has been curated in a manner that will make it last for many wears, resulting in an ideal sustainable fashion outfit.
While the pieces from this collection are trendy and comfort-friendly, they not only feature athleisure wear but also have beautifully designed loungewear, dresses, jumpsuits, co-ord sets and separates.
You will find a range of different fabrics that have been played around with from washed out denim to fresh breathable cotton to corduroy georgette, viscose and applique across a variety of prints like abstract, funky, checks, sequins, embellished and neutral tones.
Aaina Mahajan, the founder of this collection believes that the statement pieces represent luxury and effortlessness perfectly. It has just the right amount of drama to it that captures the essence of the uninhibited modern Indian woman.
Priced at between INR 4600 TO INR 16,000, the collection is full of subtle drama and bold features like statement sleeves, zippers, patchwork, metallic embellishments, tapes and buckles.
To know more details about the collection, you can find the links below.
Website: mellowdrama.co.in
Instagram handle: instagram.com/mellowdrama_official
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