Grassroot Eco-Friendly Laundry Gel is Tough on Dirt but Gentle on the Earth

Anita's personal passion endeavour, Eco-Friendly Laundry Gel by Grassroot by Anita Dongre, is to create products that promote a mindful lifestyle.

From terrace horticulture to home composting and plastic recycling, the designer has built a life that embraces our planet over the past few years. This path led to questions about the efficacy of traditional laundry agents and the effects of mass-produced clothing on the human body.

According to research, the overwhelming majority of laundry detergents on the market today leave a chemical residue on fabrics, which is then absorbed over a lifetime and causes pandemonium.

The release of sulphates, phosphates, chlorine-based chemicals, silica, artificial additives, and optical brighteners into water sources exacerbates the risk to human life, which ranges from skin problems to endocrine dysregulation to occasional pulmonary ingestion.

This Eco-Friendly Laundry Gel offers a natural and effective alternative to mass-produced laundry detergents, with a focus on social and environmental sustainability. The gel contains organic ingredients, is hypoallergenic, cruelty-free, vegan, and environmentally favourable.

This combination of plant-based ingredients and naturally occurring minerals eliminates stains, odours, grime, and pathogens without causing any detrimental side effects, making it suitable for use by infants and others with sensitive skin. The gel is sold on purpose in a highly concentrated, filler-free formulation, which reduces water consumption during the washing and rinsing procedures, promotes water conservation, and reduces environmental impact.

The production of this detergent gel has been meticulously planned at every stage. Women in Satara produce the Eco-Friendly Laundry Gel in a solar-powered, zero-liquid-discharge facility. In this zero-waste manufacturing facility, all manufacturing byproducts are repurposed for on-site horticulture.

This concern extends to its packaging, which is composed of 100 percent post-consumer recycled (PCR) plastic to ensure minimal environmental damage. The receptacles are intended to be refilled at Anita Dongre stores throughout their tenure.

When the bottles have reached the end of their useful life, customers can contribute to the recycling programme by returning them to the nearest Anita Dongre store, where they will be recycled responsibly, thus closing the "green loop."

The Eco-Friendly Laundry Gel by Grassroot by Anita Dongre is available online and in Anita Dongre stores nationwide.