In 'A New Turn' For Reverso, Jaeger-Lecoultre Presents Anya Taylor-Joy and Nicholas Hoult

The tiniest wingbeat might forever change the course of history.

This is the theory of 'The Butterfly Effect,' according to which the smallest incident in nature sets off an irreversible chain reaction, resulting in an unfathomable event: a drop becomes an ocean, a simple smile an enduring connection, and a painting a masterpiece. Life unfolds in the most unpredictable manner.

Even the tiniest events may have massive repercussions. Cause and effect play an essential part in the world of watchmaking. A micron of measurement yields precision, efficacy, and perfection. By offering new perspectives on time to the timepiece industry, inventiveness and a single action modify the face or faces of an icon. As with the Jaeger-LeCoultre Reverso.

Predicting the Nature of Change

In the fall of 2022, Jaeger-LeCoultre will unite the talents of Brand Ambassadors Nicholas Hoult and Anya Taylor-Joy in A New Turn, an exciting new film dedicated to the Reverso that will depict The Butterfly Effect.

This animation juxtaposes natural events in their polar opposite forms: a raindrop mixing with billions of others to make a rushing waterfall, and a wind-borne seed rising from the stillness of a forest.

The similarity continues to the Reverso itself, with the story highlighting the significance of a millimetre's tolerance for the accuracy of the watch. And, naturally, in the Reverso's flip, where the design's subtlety lends this watch emblem a whole new spin.

Contrasting black-and-white and colour video footage catches Nicholas and Anya performing in front of a projected visual backdrop. The fascinating mix of setting, timepiece, and talent results in a captivating advertisement that depicts the unpredictability of change. The past is meticulously rebuilt, giving Reverso new faces.

From Brief to Important

Nicholas Hoult has been a friend of the Maison since 2017. Recently, he featured in Turning Point, a promotional film for Jaeger-LeCoultre that lauds Reverso as the epitome of life's pivotal events. Regarding his participation in this new film, he says, "In my own life, seemingly little incidents have led to significant career gains." Due to a chance meeting or the change of an arrangement, unanticipated opportunities have occurred.

In A New Turn, Anya makes her debut as an Ambassador for the Maison. Anya, one of the most well-known performers in the world, is delighted to represent Jaeger-LeCoultre Reverso in 'A New Turn.'

Her performance in The Queen's Gambit, among others, has been praised. In film roles, little alterations to the way I deliver a line or present myself may substantially affect the character or performance. Existence is an accelerant. Everything of tremendous significance often begins with a quiet, unassuming moment."

Reverso Rotates as the Earth Rotates

Nicholas is paired with the new Reverso Tribute Calendar in Pink Gold in the advertisement, while Anya is paired with the seductively feminine Reverso Duetto Small in Pink Gold. The Tribute Calendar and Duetto Small illustrate Reverso's limitless potential for innovation since the company's inception in 1931.

As night follows day, the Reverso Tribute Calendar's silver sunray-brushed Art Deco-style dial elegantly transitions to a newly refined reverse-side dial with a redesigned night & day indicator. The Reverso Duetto Small has a day-to-night design with a classic side and a flamboyant face that dazzles with diamond-set gadroons. Additionally, it follows the sun beyond the horizon.

The challenge of keeping a distinct identity while absorbing contemporary perspectives is intrinsic to any shift. This is precisely what the Reverso does in A New Turn, and Jaeger-current LeCoultre's creative campaign emphasises how life can twist and turn in an instant, generating the unexpected from the familiar.