Inventive Swimwear Brand OOKIOH Introduces Its Introductory Print Collection in Alliance With Independent Boutique Lisa Says Gah

OOKIOH, a designer label of modern swimwear using regenerated material has teamed up with California based ‘Lisa Says Gah’ for the global launch of ‘OOKIOH says Gah’, its first print collection. Since its launch in 2018, OOKIOH has been instantly loved by fashionistas like Hailey Bieber, Bella Hadid & Gigi Hadid for its eco-conscious swimwear.

Founded by Vivek Agarwal, OOKIOH is known for their modern interpretation of classics mixed with California ease. Their designs are rooted in the aesthetics and colours of 80s sportswear and 90s Supermodel vibes.

The collaborative collection ‘OOKIOH Says Gah’ features three prints- Bandana (Red Paisley), Farmer’s market (black Multifruit) and Moo (green cow print). Across a one-piece and a two-piece silhouette, every design in this collection is made of sustainable, 100% regenerated material- recycled fishing nets and other pre-and post-production textile wastes such as fluff.

The limited-edition collection released worldwide is designed for the global woman of any shape and size. Lisa Buhler, the founder of Lisa says Gah said about this collaboration, “One of our most requested items this year has been swimwear—and we’re excited to share that with our community through our partnership with OOKIOH.”

These versatile pieces combine the best of Lisa Says Gah’s iconic prints and OOKIOH’s silhouettes that flatter every woman's body type. The silhouettes chosen are intentionally versatile and as a complement to your summer wardrobe. The one-pieces look great styled as bodysuits, and the bikinis are adorable under sheer dresses or layered under oversized button-ups as bra-tops.

Adding further, Vivek Agarwal, Founder of OOKIOH and Camilla Witman, Creative Director said, “Camilla and I’ve been fans of the Lisa Says Gah brand and community. Both brands share a common ethos of bringing fun and joy to their community and their DNA is rooted in sustainable practices. We have always loved Lisa’s point of view and storytelling. Their penchant for elevated novelty is such a strong signature. Both brands share a love of vintage and the effortless California aesthetic. We are so pleased with the way this collaboration turned out.”

The limited-edition collection will be available to purchase on Lisa Says Gah and OOKIOH.

About OOKIOH

A modern swimwear line with a splash of nostalgia, designed for all bodies and bodies of water. Inspired by the Japanese word Ukiyo — literally translating to “the floating world” — OOKIOH is made from 100% regenerated materials and made 100% for you. Sustainability (and neon green high-waisted bikinis and impromptu Grecian getaways) just suits you!

OOKIOH, launched in 2018, started as a DTC eco-conscious swimwear brand. Founded by Vivek Agarwal, OOKIOH was developed and is run by an all-women team (except Vivek). Its focus is on providing high-quality and sustainable products at an accessible price point so that it actually makes a difference.

About Lisa Says Gah

Lisa Says Gah was founded by Lisa Buhler after she decided to share her love of saying “Gah” with the rest of the world. LSG is home to the latest independent, cult-loved fashion brands—an online shop constantly on the hunt to discover the next Gah! thing. What began from scratch in Lisa’s then-boyfriend, now husband’s San Francisco apartment, has since blossomed at the hands of a tiny team between San Francisco and Los Angeles with a bold vision for the future of retail (and a penchant for picking the perfect vintage-y blazer or must-have sandal).

In the world of Gah, fashion is not fast but intentional, communal, and ethically created. Proudly teeming with contradictions, LSG is vintage inspired yet novel, conscious yet confident, urgent yet timeless. LSG is a digital destination for unearthing special pieces that you can’t live without—that you didn’t even know you needed. In 2017, Lisa Says Gah launched its namesake collection alongside a curated selection of brands.