Is Bing Better Than Google For Luxury?

Most of the luxury businesses are disinclined about selling their products online. One of the root causes is not being able to evoke the extraordinary services that they can accentuate in their stores.

Another reason being the dilution of the e-commerce market as nowadays every business has an online presence over the search engines such as Google and Bing, making it difficult to stand out.

Using the right online platforms to advertise and present the luxury business on several search engines can help them earn tons of money.

Which online platforms can make luxury business sales soar and how?

Every business gets listed on google primarily and then plans to expand to other online platforms.

This mob mentality of listing the business online on google has been followed for a very long time but there are several other online platforms which require lesser efforts and can provide better results for the business.

Every business is giving their best to digitally market their products through Google, social media and many other platforms. One should always keep in mind that what others are leaving out can be beneficial to others who are observant.

BING, a search engine by Microsoft is many times overlooked by many businesses as everyone focuses on google.

So let's opt for this search engine and know the differences of how BING is better than GOOGLE for luxury businesses.

1. Who uses BING?

Around 70% of people who use BING are above 35 years of age which takes our mind to know their wealth also, which is on average $56000 per annum.

So if you want to sell high-end luxury products and services, BING is perfect for you as people who use it are mature, wealthy thus increasing the conversion rate.

Another point is, Bing users are split evenly between male and female. So, you get an advantage with Bing that you can sell for both men and women without keeping anything related to gender in mind.

2. Who searches on Bing the most?

As per comscore data, almost half of USA searches on Bing and 66 million Americans don’t use Google and rely on a Bing-powered search engine to search online.

Almost 1.5 billion Windows devices power Bing search and You must have heard of Cortana on Windows as it keeps her voice search within the Microsoft family with Bing

which means when a person will search for any luxury goods they will first view the product on bing first.

3. How and with whom bing has collaborated?

Alexa voice assistants sit on your counter or your desk and can tell you everything from weather forecasts to movie listings to luxury items through BING search and it has reached 100million  households! Which is increasing day by day as Alexa becomes Facebook Portal’s voice assistant of choice, too.

Although you won’t see bing while searching but if you don't specifically type google you are most probably searching on BING as Microsoft also collaborates with other smaller search engines such as yahoo, duckduck go, search.com, lycos, classifiedads.com and many more.

4. Is advertisement cheaper and more effective on Bing?

Google has always been a hubspot for advertisement and all other activities.We all know that competition on google is the most as everyone first advertises on google.

Bing being a newer search engine has lower competition which is a plus point for a new advertiser.

Once you start advertising on bing automatically, you will  get some place on google also and at some you will be ranked on google because of bing advertisement.

That reduced competition means significant perks for those who are using Microsoft Advertising.Three things about Bing advertisement are mentioned below

● Bing had almost a 50% higher ad click through rate (CTR) than Google.

● Bing’s average cost per click (CPC) is 33% lower than Google’s.

● The average cost to acquire a customer (CPA) was about 30% lower on Bing than on Google.

5. Is Bing display better?

When anyone thinks of buying luxury products many factors have to be kept in mind such as presentation, picture quality, technology to be used such as augmented reality and virtual reality and when it comes to search for  sharper and higher quality images , bing is the perfect place for it.one who will publish advertisements or list their business  on bing will get their high picture images on SERP.

6. Is every bing user educated?

Well, everyone who searches online searches for knowledge.98% have graduated high school while over 75% have attended at least some college.If anyone searches then they will be highly rational and the advertiser should keep in mind the perfect way to convert the buyer and get sales.

LET'S START LUXURY BINGING

Are you still confused?

I hope these 6 main points of comparison mentioned above would have made you clear that google has to be kept in mind for every business but bing definitely can't get ignored as it can take your luxury business on another sky