iTokri is a Platform That Empowers Artists & Weavers

Handlooms are a representation of the country's rich and diverse cultural past, and they are a vital industry that provides a living for people in rural and semi-rural areas. It empowers women directly, since over 70 percent of weavers and related employees in iTokri are women.iTokri, India's sustainable handicrafts and handloom shop, is preparing to celebrate India's 76th independence day by honouring the authenticity of the artisans who are the original basis of iTokri and have made the trip so far a success. The firm believes that artists should be able to concentrate only on their work without having to worry about money.The primary purpose is to display the items developed by artisans on a platform that is accessible to clients in India and overseas, as well as to develop partnerships that bring them closer to craft-appreciating customers. The artists are allowed to sell their wares freely while working elsewhere. The items are mentioned with the names of the craftspeople, so providing them with a distinct identity within the business.

In its ten-year journey, the platform has provided artists and weavers a place to call home! In terms of their salaries, the craftsmen have received direct help throughout the course of these years in order to preserve their standard of living. Even during the uncertain days of the epidemic, they were paid on time, and our community was pleased to welcome 150 new craftsmen. All of this has aided us in establishing a long-lasting connection with them, allowing them to stand on their own two feet and enjoy life with pride!

iTokri strives to become a zero-waste organisation by using recyclable packaging produced from old newspapers and boxes built with recycled paper pulp. This has not only helped the firm save money, but also made it more environmentally friendly. Thus, the concept of sustainability aids not only artists but also consumers in their efforts to preserve the environment's health.

Therefore, iTokri has always been the finest venue for artisans to market their self-labeled items and focus on enhancing their talents.

About iTokri

iTokri, the online shop for handicrafts, handlooms, textiles, jewellery, paintings, and other artworks, is India's first crafts and loom retailer with a 100 percent handcrafted inventory. From Gujarat's bandhani sarees and Punjab's phulkari dupattas to Andhra's ikkat handloom textiles and Odisha's pattachitra paintings. It is the biggest curated marketplace for art and handicraft goods with over 100,000 listings, sourcing things such as jewellery, clothing fabrics, and home items from around 10,000 craftsmen across India. Plus 500 new goods are added everyday on the web.

Jia and Nitin Pamnani, the founders of the brand, believe in relieving artisans of the burden of sales and allowing them to focus on what they do best: their craft, while ensuring that the artisan receives proper credit for their craft by selling products under the creators'/artisans' names on the platform. iTokri has been establishing a network of craftsmen from throughout India for over a decade in an effort to preserve the highly fragmented, non-standardized handicrafts and handloom sector from extinction at the hands of fast fashion. By giving the soul of India back to its people, the company hopes to become a sustainable lifestyle brand. iTokri believes in celebrating creation and discourse from villages, small towns, and metros online, as well as fostering, providing room, light, and love to India's burgeoning and ancient creative spirit.

In addition, as a fair-trade organisation, iTokri guarantees the authenticity and pricing of all of its items. A handwritten message on recycled paper and a handcrafted trinket are included with every purchase from Gwalior-based iTokri, making it one of the most popular e-commerce websites for discriminating domestic and international customers who are excited about Indian handicraft and handloom goods.

The organisation is a symbol of gender equality and women's empowerment, as it employs over 200 women directly and an additional 1000 indirectly. Over ninety-five percent of Itokri's workforce is comprised of economically disadvantaged women. Over the last decade, iTokri has been established on the pillars of openness, authenticity, love, and dedication, establishing itself as the voice of the handloom and handicrafts community while providing its clients with an unparalleled shopping experience.

Website: www.itokri.com