Jammu and Kashmir Tourism is The Highlight at the Spectacular IITM 2023 in Mumbai

12 October 2023

Mumbai Sphere Travel Media & Exhibitions, India's premier travel-media company, is pleased to herald the India International Travel Mart's (IITM) return to the city of Mumbai. The event is being held at the esteemed Nehru Centre in Worli from October 12 to October 14, 2023.

The Event was inaugurated by Smt. Kamala Bai - Karnataka Tourism, Mr. Rajesh Poddar - TAAI, Mr. Burjis Mehta - SKAL International, Mr. Tariq Hussain Naik - Jammu & Kashmir Tourism, Mr. Dharmendra Singh - ADTOI, Mr. Laxmi Vaigankar - Goa Tourism, and other luminaries of the tourism industry.  

Following successful iterations in Bengaluru, Chennai, and New Delhi earlier in 2023, IITM has attracted significant attention from the travel industry. With more than 150 exhibitors representing various travel-trade organisations and tourism bodies, IITM offers a remarkable experience, commemorating 23 years of connecting the travel industry with discerning consumers.

IITM is well-known for its diverse selection of activities, including pilgrimages, cultural heritage, pristine coastlines, fauna, and attractive hill villages. With participants from twenty Indian states and over ten countries abroad, this event highlights the potential of travel and tourism.

The Jammu and Kashmir Tourism Department is a significant focus for IITM. J&K Tourism intends to promote its offerings as the winter season approaches. This year, J&K Tourism has already hosted 1.33 crore visitors in just seven months, compared to 1.88 crore in 2022.

Recognising the government's support, travel industry associations in Maharashtra are actively promoting MICE, GOLF, and FILM TOURISM in Jammu and Kashmir. This event is anticipated to stimulate regional tourism, economic growth, and employment.IITM extends its significance by playing a crucial role in marketing various destinations, casting light on archaeology, culture, heritage, wellness, and adventure.

IITM provides an opportune stimulus to the travel industry as the winter holidays approach. It remains India's busiest travel marketplace, offering networking opportunities for professionals in the travel and hospitality industries.

IITM is committed to promoting responsible tourism and well-being, in line with the worldwide movement towards sustainability. The exhibition focuses on eco-friendly initiatives, community-based tourism initiatives, and conservation efforts geared at preserving India's natural and cultural heritage.

Rohit Hangal, Director of Sphere Travel Media, emphasised, "With the ongoing recovery of tourism and sluggish growth in International Arrivals in India, the 'India International Travel Mart' is the ideal event for boosting the Indian domestic tourism industry.

Tourism stakeholders from a variety of states are actively promoting their products, making this the ideal platform for those pursuing packages in a variety of categories."Sanjay Hakhu, Director of Sphere Travel Media, added, "We are one of the most captivating and prolific nations for the travel industry, ministering to both leisure and business travel. The event is anticipated to attract more than ten thousand attendees, with travel agencies offering enticing packages to vacation destinations around the globe."

The Event's Highlights- The IITM returns to Mumbai in 2023, following the event's success in other Indian cities.

More than 150 exhibitors from various travel industry organisations and tourism agencies are present.

IITM features diverse travel experiences, including pilgrimages, cultural heritage, pristine coastlines, fauna, and highland villages.

The Jammu and Kashmir Tourism Department is given special attention, with the goal of boosting tourism in the region.

The event highlights archaeology, culture, heritage, wellness, and adventure.

IITM promotes responsible tourism and environmental stewardship.

There are expected to be over ten thousand attendees, and travel companies will be offering alluring vacation packages to exotic locales.

There is no charge for admission to the event.

About 'India International Travel Mart':

IITM is India's premier Exhibition showcasing travel, tourism, hospitality, leisure, and other associated industries. It aims to bring the industry face-to-face with the travel trade and corporate buyers to create opportunities for networking, conducting business, and showcasing tourism-related products.

The 'India International Travel Mart', India's preeminent travel and tourism Exhibition brand founded in 1998 by 'Sphere Travelmedia & Exhibitions Pvt. Ltd., is conducted in the country's main markets of Ahmedabad, Cochin, Kolkata, Delhi, Bangalore, Chennai, Mumbai, Hyderabad, and Pune.