Korean Luxury Automobile Brand, Genesis Launches A Brand New SUV

Many times, if you’ve purchased a premium car you must have witnessed the whole experience and the process of buying it. You’ll be greeted by a pushy, overly-slick salesperson and will have to rely on a trip to an out-of-the-way dealership. All this for the fact that one day the car will break down and will cost you a fortune when it does so. 

Korean luxury automobile brand, Genesis has come in the market and revolutionised the experience just how e-commerce did to the experience of buying high-end clothing. One can’t help but get excited about this new venture. Genesis has spent the last few years hovering on the fringes of Australia's luxury car market, waiting for the perfect moment to pounce and get its prey.

Genesis has launched its latest GV80 SUV earlier this month — an ultra-luxurious, all-mod-cons cruiser which costs far less than a similar car with a German badge put in the front. The Korean brand’s sole mission is to create affordable, distinctly designed cars that retain a premium, bespoke feel and offer a fresh choice in the luxury market.

The person to head this project is none other than Luc Donckerwolke who is the former chief designer for Lamborghini and Bentley and has created some of the most iconic luxury and sports cars of recent years.

The experience of driving a car like GV80 is a class apart. You can only understand this if you’ve actually sat in the cabin and experienced the sheer elegance. You can find this brand new car for retailing over $95,000. In just this much amount, you’d get half the features and standards in a German car, had you opt for it.

They have also added a number of added value and giving service that only premium car buyers would receive. Each Genesis comes with a 5-year warranty and free servicing, for instance, along with a complimentary concierge service. Genesis also eschews the use of traditional dealerships, opting instead to allow prospective clients to request vehicles be delivered to their home or workplace so they can be evaluated.

Genesis now has revolutionised each layer of the luxury car buying and ownership experience, in a market that desperately in need of innovation. As these cars hit the road, this brand is sure to break records and be the new favourite.