Kronach Based Loewe Technology Unveils Loewe Iconic, a New TV With a Distinctive Design

New television design icon: Loewe's 55- and 65-inch screens

Kronach, September 2022.

Loewe Technology introduces Loewe iconic, a revolutionary TV with a distinctive design. Loewe iconic is more than simply a high-quality television with a sound system; it is a sculptural, all-encompassing design icon that is offered in two unique colour options, Graphite Grey and Clay White. Loewe iconic is also German-made.

The Loewe name has been synonymous with innovation and premium consumer electronics for over a century. Along with the distinctive Loewe design, the brand's DNA includes the pioneering spirit and years of expertise of Loewe professionals in the creation of new technologies. The synergy between Loewe's newly developed audio category and its classic television category culminates in the creation of a new, remarkable design: Loewe iconic.

With its sculptural design, the Loewe classic television transforms the environment into a gallery-like living area. Thus, the house becomes more than simply a place to live; it becomes a place to engage in art, craft, and culture, with the Loewe emblem as the major design feature. The foundation is the exclusive, premium installation option manufactured from Syno-Stone material. Syno-Stone is a solid surface material that is both durable and very sanitary due to its impermeable surface. Graphite Grey and Clay White are the two distinctive colour options available.

The sweeping and beautiful design language with 360-degree design that is distinctive of Loewe is thus appropriate for individuals who want to experience a design classic of the future. This potent set-up solution was developed by Loewe's German design foundry at its Kronach headquarters.

The Loewe symbol blends distinctive design with cutting-edge TV and audio technologies. There are two variations of cutting-edge OLED panels with screen sizes of 55 and 65 inches available. In addition, a sound bar is incorporated beautifully below the cloth panel. With beautifully created and calibrated colours and tones, as well as music and voices that seem so lifelike as to be an art form in and of itself, this enables the ideal enjoyment of image and sound.

The Loewe Premium Service for these great television models is likewise extraordinary: an authorised Loewe dealer will do the customised setup and installation.

Individually calibrated, state-of-the-art TV technology

In both the Loewe iconic.65 and Loewe iconic.55 televisions, the most recent generation of OLED panels, together with custom calibration for each set, ensures a flawless image. The ultra-high-resolution 4K OLED televisions manufactured on a high-tech manufacturing line at Loewe's headquarters in Kronach are calibrated at the factory, ensuring outstanding image quality from the moment the device is turned on. On the basis of decades of perfected algorithms, the Loewe classic models produce a natural, harmonious image and provide the greatest degree of home theatre enjoyment. With the help of HLG, HDR10, and Dolby VisionTM, high-contrast visuals and an outstanding colour palette transport viewers to unfathomable horizons.

Two potent choices are available.

SL5 and SL7 chassis variations are offered for the Loewe symbol. Both are created and manufactured in Germany. They are distinguished by their longevity and repairability, and so represent high sustainability.

The SL5 model provides the Loewe dr+ functionality, allowing users to record their favourite shows without an external USB hard drive. Integrated inside the chassis of the Loewe iconic with SL5 is a 1 terabyte dr+ hard drive. This enables almost infinite recording time for television programmes. Due to the integrated multi-channel system and dual tuner for all types of reception, it is possible to record two television programmes simultaneously, or to view one while recording another. Additionally, programmes may be paused and resumed with a time delay. The recordings are shown in the recording archive as a preview picture with the programme title and date. A Fire TV Stick 4K Max from Amazon is included in the delivery. In addition, the SL5 chassis has a unique sound feature: With Mimi Sound PersonalizationTM, the sound may be tailored to the specific hearing capabilities of the viewer.

The SL7 chassis, with its advanced technologies, is excellent for video on demand. Users of VoD can rapidly browse to the needed functionalities in the menu due to the current interface. With the inbuilt Loewe dr+ hard disc recorder and 1 TB of standard hard disc storage, it is simple to record television programmes. At a glance, the Loewe home screen displays all essential material and an almost infinite variety of entertainment alternatives. Watching television, using video-on-demand, listening to music, browsing the Internet, and using online services are just a few of the features that the Loewe symbol effortlessly unites in this model and reproduces with superior image quality.

A realistic audio experience with superb movie sound that fills the room

The soundbar delivers a natural audio experience with outstanding, room-filling movie sound and exceptional voice intelligibility even in bigger spaces, thanks to its flawless design integration. This is assured by a total music output of 360 watts. The soundbar is a 3.1 sound system that can be upgraded to a 5.1 configuration with relative ease. It contains two subwoofers and three integrated speakers (left, right, and centre). Supported formats include Dolby Atmos, DTS:X, Multiroom through Play-Fi, WDAL, and AVR adapters. In addition, two front speakers, two rear speakers, and a subwoofer (e.g., Loewe klang mr1/3/5, Loewe klang sub1) may be wirelessly coupled without delay. When coupled with front speakers, the soundbar's left and right drivers transform into centre speakers. Using AVR adapters, it is also feasible to pair older active speakers or active amplifiers without an extra adaptor solution.

Cost and Availability

In November 2022, authorised merchants will have access to Loewe's renowned television models.

Regarding Loewe

Loewe has been a symbol of innovation and premium consumer electronics for almost a century. From its founding in 1923 until the creation of electronic television in 1931, Loewe has grown into a worldwide active firm with a rich history. With 200 workers and a global sales network, Loewe Technology GmbH is now engaged in 36 countries with its attractive, high-end TV and audio products. The worldwide brand is enthusiastic and proud of its unique inventive strength, history, and flawless "Made in Germany" workmanship. The brand's culture has been developed by its unique blend of German engineering, excellence, distinctive design, and sustainability. Nonetheless, the tradition-rich manufacturing facility and high-tech production site at Loewe's headquarters in Kronach, Upper Franconia, remain the company's beating heart.