Lamborghini Launches an Extraordinary Floating Lounge at The Pearl Doha

Sant'Agata Bolognese, 22 November 2022 

Lamborghini has constructed a magnificent floating pop-up lounge at the Pearl Doha. VIP guests and Lamborghini owners will be able to experience the Lamborghini universe from November 21, 2022 to December 18, 2022.

Automobili Lamborghini management, together with its Middle East & Africa dealer partners from around the Region, presented an official opening ceremony and private introduction of the Urus Performante with 100 guests.

"Lamborghini is a worldwide brand that attracts customers from a wide variety of cultures, and we look forward to welcome different international audiences in our many Lounge locations throughout the globe,"

said Chairman and CEO Stephan Winkelmann.

"The Lamborghini Lounge concept gives us the opportunity to meet with clients and friends of the brand: we have an established and growing dealership presence in the region, and we look forward to bringing together a large number of owners from the Middle East and more than 50 markets around the world to unveil this unexpected and daring project."

The floating Lounge has a total of 320 square metres on two storeys, with panoramic views of the ocean and the Pearl Doha.

The new Urus Performante, the benchmark-raising new Lamborghini Super SUV, will be shown on the outdoor deck, while special Lounge activities will include welcoming the first media and then customers to drive the new Urus Performante and Urus S on roads around the city.

Throughout the Lounge's unique stay at the Pearl Doha, visitors may enjoy a 360-degree experience: Lamborghini hospitality is given day and night, and a reproduction of the original Ad Personam workshop in Sant'Agata enables owners to personalise their new Lamborghini in nearly endless ways. Inside and outside of the floating structure, the Lamborghini aesthetic is evident from every vantage point. Living Divani's signature Italian furniture adorn every indoor and outdoor space.

Guests may view the Tecnomar for Lamborghini 63 scale model while sipping an Italian cappuccino from the bar. This luxury speed boat was inspired by the performance of the brand's super sports vehicles and the design of the Lamborghini Sián FKP 37. On the second level, guests may immerse themselves in the World of Roger Dubuis and study the avant-garde timepieces of the brand, which has been a partner of Lamborghini since 2017.

This is a temporary Lounge till the end of December at The Pearl Doha.

With the launch of the Doha Lounge, the Urus Performante made its premiere in the Middle East and Africa, upping the standard in every way. The Super SUV boasts enhanced power of 666 hp and establishes the greatest weight-to-power ratio in its class with a new lightweight, aerodynamic design, chassis configuration, and sporty driving characteristics with semi-active suspension and unique drive mode calibration.

A new Rally drive mode, exclusive to the Performante version of the Urus, provides the driver optimum driving enjoyment on slick conditions.

The Urus Performante has 850 Nm of torque at only 2,300 rpm, 0-100 km/h acceleration in just 3.3 seconds, and a maximum speed of 306 km/h.

1. Fuel consumption and emission data for the Urus Performante; Combined fuel consumption: 14.1 l/100 km (WLTP); Combined CO2 emissions: 320 g/km (WLTP)

2. Fuel consumption and emission data for the Urus S; Combined fuel consumption: 14.1 l/100 km (WLTP); Combined CO2 emissions: 320 g/km (WLTP)