Louis Vuitton's Bonafide Art of Luxury Living

The world’s most valuable luxury brand, Louis Vuitton has not just revolutionized the luxury market- with its striking garments, trademark bags and innovative apparel line but has also brought about a sense of refinement to the concept of luxury, from a customer’s prerogative. In the years since its creation, Louis Vuitton has become more than just a mere brand name. Today, it stands testament to the high quality appeal of luxury brands and represents the epitome of excellence, grandeur, finesse and craftsmanship through its products and services.

One of the major reasons as to why the brand continues to rule the luxury market lies beneath the fact that not much has changed in regards to the brands functionality. Most renowned businesses founded in 19^th century often felt the need to redefine and bring about certain changes to their brand appeal. However, with Louis Vuitton that ideology simply did not hold true. The entire concept of the brand revolves around retaining the essence of what made the brand what it is in the first place. Be it using the same rendition of the logo since it was created or sticking with designs that consumers instantly recognize, Louis Vuitton continued to keep the brand identity as the fulcrum of every product.

A Brief look at Louis Vuitton’s Art of Business

Since its advent, the brand has followed quite an unconventional path be it in terms of business decisions or marketing strategies. The early days of the brand observed heightened focus on production, luxury quality and sales of goods. It mainly targeted travelers of high class since Louis Vuitton designer luggage was the first of its kind and was placed at a price point where it could only be afforded by higher classes of society. Therefore, there was a huge focus on targeting the well-to-do customers in order to create a niche for the brand name.

Eventually, the Golden age (1893-1936) is when the brand saw a huge leap in sales and became one of the finest luxury brand of the times. By this time, there were multiple stores in production and a more goal oriented value proposition. The target customer base had moved beyond just the high class and further attracted aristocrats, Imperial families, Cosmopolitan travelers and loyal clients.

Today, the brand has spread its credibility across a number of products other than bags and luggage. They worked on further developing their distribution channels by limiting the number of physical stores, working on global campaigns, creating social media channels to interact with their customer base and designing a website dedicated to the brands products and collections. Through multiple sponsorships and celebrity endorsements, Louis Vuitton continues to grow its reach as a luxury brand, gain a larger customer base, create experimental designer products and maintain a highly profitable business.

Louis Vuitton’s Art of Luxury Living

The Art of Living section is Louis Vuitton’s new venture that introduces a whole new range of luxury products and services that the brand recently developed. This involves an opulent collection of new trunks, tech accessories, writings, home décor, books and games. After being a leading pioneer in the fashion and apparel industry, Louis Vuitton decided to take a step further by expanding their business across a diverse range of luxury products. These products not only redefine what the brand stands for but also allows for experimental creation of commodities under the brands trademark that eventually helps their customer base grow beyond its luxurious appeal. The collection marks a whole range of designer products from décor, furniture, books and stationery to a variety of games and collectables.

Now going beyond the brand image, let’s delve deep and understand more about this new collection and all that it has to offer:

Home Décor

The Louis Vuitton Décor section is a remarkable collection of designer products from luxurious pieces like light fixtures and art to blankets, throws and scented candles. These products are characterized by their quirky designs and artistic appeal that are highly creative in nature. Its unique design and visual charm sets each product apart from the other, bringing its own individualistic take on luxury décor.

Most of these pieces are designed and developed by different artists who share their work through the Art of Living section of the brand. Every collection is brought to the forefront by Louis Vuitton in order to promote multiple artists and shed light on the creative work that they do. From cushioned designer chairs, unconventional posters, trademark Louis Vuitton dinner set, artsy picture frames and more. The entire décor collection is perfect for those who are looking for something to spruce up their homes or are simply enthusiastic about getting their hands on out-of-the-ordinary pieces, Louis Vuitton’s Art of living is the place to be.

Games and Collectables

With this collection, Louis Vuitton has managed to bring together the perfect collaboration of the brand identity with luxury antiques. The collectables include the infamous LV Scott Box that are delicately designed with pink leather closure and a classic S-trunk lock giving it an elegant luxurious appeal while making for the perfect makeup-case, jewelry box or dressing table accessory. These LV monogrammed boxes are not just the perfect gift for a luxury enthusiast but are also known to be used as antiques, to represent the brand appeal.

The LV monogram forms a big part of the design process for these products and add to the perfect blend of luxury and creativity that this collection truly stands for. The most recent addition to this collection is their new designer canvas luxury Foosball table that can be customized among three different canvas variations that the brand offers, namely:

• Monogram Eclipse Canvas
• Classic Monogram Canvas
• Graphite Damier Canvas

This Foosball table can also be found across different sizes, where the smallest sized table is known as the BabyFoot EPI and comes in three color variations- Cean, Pistache and Fuchsia. This masterfully constructed piece also has silver hardware, hand-painted players, the signature Louis Vuitton engravings and a durable EPI leather top cover to protect the canvas. It has been one of the most legendary gaming pieces by the brand, followed by the Billiards table that was launched a while ago.

The Billiards Table also comes with customizable features like the outer canvas and color of your choice. It can be purchased in the same three colors as the Foosball Table and is another favorite piece from the collection. If you are not intrigued by gaming and are looking for something else to give your room a makeover, the brand has crafted a range of other luxury home and lifestyle products that can be put to good use which includes LV playing cards, pouches, solitaire, jump ropes, a ping pong set and more.

You can now upgrade your sports gear and invest in some luxury exercising equipment’s like the LV signature monogram dumbbells. These come in a protective steel case and mark the epitome of luxury which it’s sleek look and attractive color. Apart from which they also introduced a Polochon, Beach bats, a golf kit, volleyball and skim board. These are all exclusively designed by the brand and known to be some of the most loved products from this collection.

Books and Writing

This encompasses a collection of luxurious editorial and stationery products that is surely every book lovers dream. Under this collection one can not only find books pertaining to the rich culture and history behind the brand, the French culture and the evolution of the brand but also a number of niche and factual books on travel, business, writing, modern luxury and more. This entire book collection has been carefully curated in order to appease customers into knowing a bit more about offbeat topics that might seem intriguing to them.

Apart from this, the brand recently launched a new edition book series known as the Louis Vuitton Travel Book that includes beautiful 3-d pixel artwork specific to the country and takes readers through a journey of more than 100 exclusive drawings that depicts the countries culture, highlights the most fascinating locations and emphasizes on the history of the place.

They also introduced hard cover books and diaries with the LV monogram being the central focus. The personalized diaries come with a secure S-shaped lock, to keep personal data and notes safe. They are made from Mahina leather and lightly embedded with the LV logo and is assured to withstand long term use without getting damaged. The notebooks and agendas can be found in different sizes depending upon preference and is known for their creative artwork and sturdy design.

The stationery collection also includes LV printed pencils and pouches that make for an elegant yet practical accessory to brighten up your work space. The most iconic stationery piece from the entire collection has to be the Voguez Voyagez Paperweight that is designed in the shape of car and is inspired by the House’s legacy of travel. The Louis Vuitton emblem adds to the charm of this piece.  

Louis Vuitton continues to dominate the luxury retail market with its luxurious appeal and quirky collections. With every piece the brand tries to tell a story and bring a contemporary perspective which increases its credibility and appeals to a larger audience. The diversity all through the Art of Living collection is surely marked to gather an even larger customer base, making the brand all the more profitable globally.