Luxury Retail And Technology: Perfect Recipe For Customer Delight

Luxury is meant to pamper. One of the prime objectives of any good product or service is to fulfill a need and that could include doing so, virtually. Luxury brands are generally associated with emotional and sentimental satisfaction. By catering to each and every whim of a consumer's demand, a true luxury brand is supposed to fulfill its consumer's need for prestige and aspiration. 

The ownership of a luxury brand generally provides the buyer a deeper sense of satisfaction than other brands. The reason is the aura surrounding the luxury brand. One feels elevated because one has bought a so and so brand.

Louis Vuitton and Gucci have managed to keep their luxury brands at a different pedestal and are therefore counted among the globe's most successful luxury brands with their market values being on the North side of USD 10 billion each. They have managed to reach here and grow continously due to the fact that they have researched and worked hard to understand the consumer's needs and have always upgraded their luxuary services accordingly.

Both these top luxury brands have myriad approach towards their marketing and advertising tactics. They cater to the strong desire and aspiration of every luxury buyer and focus on this aspect totally.

In a Covid struck pandemic affected world where the option of brick and mortar stores has been shelved and replaced by online stores, providing the luxury feel online is a big challenge. However many luxury brands have struggled to innovate and pamper their customers in the same way that they were doing offline.

The consumer assistance experience which is a brand's most potent methods to make their customers feel the luxury, has been difficult to deliver. Many forward thinking luxury product retailers are spending their energy to improve a consumer's client's online shopping experience with the help of innovation and technology.

Many luxury companies have realized that core need is still very basic, that of satisfying the customer's aspirations and understanding the needs. It is the need of the hour of marry all the elements of a phyiscal store with all the virtues of an online shopping site seamlessly for consumer delight. It is important to pre-empt and be proactive and luxury brands like Louis Vuitton and Gucci have managed to do so remarkably well.


#luxuryabodedaily  #luxuryabodejournal