LVMH-owned brands are gradually restarting

The virus-imposed lockdown had forced LVMH Maisons to temporarily suspend their operations for several weeks. The only exception was their food units such as La Grande Épicerie de Paris stores, which served their consumers even during the lockdown. Now that the lockdown measures are slowly being relaxed in several countries owing to their improving health situation, LVMH Group’s brands are restarting their operations by commencing their production and reopening the stores after several week hiatus.

Their LVMH Maisons stores in China have been open for several weeks, while those in Europe have recently started to welcome their customers.

Louis Vuitton has reopened its retail outlets in several countries, in selected stores they have distinctively featured a rainbow in their window display, to symbolize hope. After several challenging weeks, they are delighted to express their uplifting spirit through this, they want their customers to look to the future in an optimistic way. To ensure safety of their customers they have set up a special appointment service for them. This is applicable for their French stores, where consumers can make an appointment online with the sales associates and receive a personalized assistance in their preferred store.

Le Bon Marche Rive Gauche is also very much focused on the safety of both their customers as well as employees. They have formed a functional team named ‘Team Angels’, they will support the sales staff in the departmental stores and provide masks and hand-sanitizers to each direct customer. They have previously used this internal reinforcement system for their holiday shopping season and this system ensures fluid shopper flow in their stores.

Other LVMH brands like Fendi, Christian Dior Couture, Bvlgari and Guerlain are restarting their operations too. To take necessary safety measures they are limiting the number of persons at a given space and each customer is made to apply hand sanitizer.

The famous Acqua Di Parma boutique located at Piazza di Spagna in Rome, to symbolize a positive momentum, re-opened their retail outlet on May 21 after serval months of closure due to renovation.

Hublot re-opened its largest flagship store on Chuo-dori Street in Ginza district of Tokyo to mark its 40th anniversary.

LVMH has resumed production in many of its workshops such as Louis Vuitton, Baby Dior in Redon, Parfums Givenchy , and Parfums Christian Dior workshops in France, and their Bvlgari Parfums workshop located in Italy. All of these workshops remained open even during the lockdown; they were used to manufacture masks, hospital scrubs and hydroalcoholic gels, to fight against coronavirus. They have started their regular production processes in these workshops but simultaneously they are still continuing with those activities to keep on their fight against coronavirus. Bvlgari at its atelier in Valenza, Italy has also resumed its production activities on May 18.

Their Wines and Spirits houses also reopened by enforcing on social distancing. At all workplaces , masks and hand sanitizers were distributed. Employees at Moet & Chandon, Ruinart and Hennessy , received special training in order to ensure optimal application of new safety measures at workplace. The first Maison of LVMH to re-start its operations is Hennessy.

Even during the lockdown LVMH widely utilized their strong omni-channel presence by actively communicating and keeping the customers involved at their e-commerce sites.