Mahesh Babu Invests in Hyderabad-based Fitday, Fueling India's Nutraceutical Revolution

September 2024, Hyderabad – In an exciting development, leading Indian nutraceutical brand Fitday has secured a strategic investment from none other than Telugu superstar Mahesh Babu through his company, GMB Entertainment. This partnership is a pivotal moment for Fitday as it strengthens its mission to transform the health and nutrition landscape in India.

Expanding Reach and Elevating Wellness

Fitday has already established itself in over 10,000 stores across India, but Mahesh Babu’s investment is poised to take the brand to new heights. His involvement is not only a testament to Fitday's potential but also a reflection of his personal commitment to health and fitness. This partnership will bolster Fitday’s retail presence and facilitate its expansion into new markets, signaling a new era of growth and innovation in the nutraceutical industry.

Mahesh Babu’s Commitment to Health

Mahesh Babu’s passion for wellness is a driving force behind this collaboration. His belief in the brand's vision and its dedication to health-focused innovation aligns seamlessly with his own values. As India’s nutraceutical sector continues to grow, with reports from Avendus predicting it to become a ?2.5 lakh crore market by 2026, Mahesh Babu’s endorsement of Fitday provides the brand with both credibility and visibility in a rapidly evolving market.

Fitday’s Innovative Product Line

Since its inception, Fitday has been at the forefront of India’s health food revolution. With the motto "There is something for everyone," the brand has introduced a wide range of innovative products, from multigrain chips and millet bars to plant-based proteins and dietary supplements. Fitday’s focus on inclusivity and accessibility continues to drive its success in the nutraceutical space.

A Shared Vision for the Future

In a statement, Mahesh Babu expressed his excitement about the partnership:

Fitday’s Founder and CEO, Suresh Raju, shared his enthusiasm, stating,

Fitday's Path to the Future

Looking ahead, Fitday aims to further expand its product distribution in national retail chains, educational institutions, and corporate sectors. By leveraging strategic partnerships, the brand is well-positioned to strengthen its footprint in the competitive B2C market.