Mandarin Oriental Jumeira, Dubai Introduces an Eco-Friendly Concept Store

Mandarin Oriental Jumeira, Dubai launches Kind by M.O., a new beachside eco-conscious concept store providing a fully sustainable collection of resort apparel, swimwear, and accessories.

Kind by M.O. embodies the Mandarin Oriental Hotel Group's 'Acting with Responsibility' concept and commitment to making life 'Naturally Better' for the environment, communities, and guests. The concept was inspired by Dubai's desire to develop a green economy, which positions the city as a global leader in sustainability and social responsibility.

Kind by M.O. is an initiative to promote compassion for the environment, our community, and one another. This innovative concept demonstrates that sustainability is at the centre of all we do at Mandarin Oriental, enabling our guests to shop sustainably in a spectacular seaside setting. — Werner Anzinger, General Manager of Mandarin Oriental Jumeira, Dubai

Asma Baker, a disabled Emirati artist, created the logo for the environmentally concerned company. Asma, a talented autistic artist, created the logo using elements from her Little Heart People art collection.

Kind by M.O.'s dedication to sustainability penetrates the whole store, from 100% recycled custom-made mannequins to garment tags that can be replanted to grow flowers. This new location's commitment to ethical standards and transparency in everything that it does improves its appeal. The store strives to become a zero-waste firm in every aspect of its operations and to acquire the most eco-friendly products in each category.

Alongside Mandarin Oriental-branded items, lovingly created goods from 10 completely sustainable, cruelty-free enterprises will be marketed, the majority of which have their own charitable contributions to a similar charity or organisation.

More About Dubai's Mandarin Oriental Jumeira

The resort's luxurious rooms and suites provide an abundance of space, contemporary design, guest-centric technology, and spectacular views, and are situated in one of Dubai's most exclusive neighbourhoods. Two speciality restaurants are among the six first-rate restaurants and bars that add to the hotel's charm. The Mandarin Oriental Jumeira, Dubai is the most exciting new addition to the region's luxury hotel industry, with a 2,000-square-meter spa, a state-of-the-art fitness centre, and a children's club. Due to its unrivalled position, the Mandarin Oriental Jumeira, Dubai is ideal for both business and pleasure travellers, since both Dubai International Airport and Al Maktoum International Airport are easily accessible. In addition, it is the beachfront resort closest to Downtown Dubai and the financial and business districts.

More About the Mandarin Oriental Hotel Group

The award-winning Mandarin Oriental Hotel Group owns and manages some of the most exclusive hotels, resorts, and residences in the world. In 24 countries and territories, the Group operates 36 hotels and eight homes, each of which embodies the Group's oriental heritage, local culture, and unique design. Mandarin Oriental is a member of the Jardine Matheson Group and has a healthy pipeline of forthcoming hotels and residences.