Maserati & Barbie Form an Unprecedented Partnership and Introduce a Special Edition of The Grecale Trofeo SUV

Milan, Italy - 26 October 2022

Italian luxury legend Maserati is ecstatic to announce an unprecedented cooperation with Mattel, Inc.'s (NASDAQ: MAT) Barbie®, inspired by a shared ambition to push limits and highlight each brand's own personality. Maserati and Barbie, both instantly recognisable for their remarkable personality and unique style, collaborated to create a masterpiece of timeless design and daring character, inspired by the Barbiecore phenomenon.

The House of the Trident announces a special version of their most recent SUV, Grecale, built in collaboration with international icon Barbie.

The result of this unorthodox partnership is an ultra-limited edition Maserati Grecale, the Italian House's newest SUV, created to elevate daily driving experiences. Barbie chose this vehicle to complement her multifaceted lifestyle, which ranges from business meetings to glamorous events.

As an ultra-limited Fuoriserie edition, the Barbie Maserati Grecale will only be available in two unique versions worldwide; one was revealed last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch party in Los Angeles. For this U.S.-exclusive, customised edition, a portion of the sales price will be donated to the Barbie Dream Gap Project*, the Barbie brand's continuing worldwide endeavour in partnership with charitable organisations to create equal opportunities and eliminate obstacles for girls. In 2023, further information on the second custom unit will be released.

Barbie's Maserati Grecale is a piece of art created through the Trident's Fuoriserie customization programme, which enables automobile enthusiasts to express their passion and creativity in the development of their perfect Italian luxury vehicle, based on their own style and taste.

This aggressive Fuoriserie Maserati Grecale is a Trofeo model with a 530-hp V6 Nettuno engine that pulses with sheer excitement. Inspired by the racing legacy of the Trident, an expression of Barbie's signature pink colour covers practically every inch of the fanciful vehicle, which also has delicate acid-yellow lines.

The bodywork of the SUV, which is emblazoned with the Barbie insignia, is coated with an iridescent lacquer that produces a stunning rainbow appearance on a bright day. Its sleek black inside boasts leather seats, consoles, carpets, and doors with pink stitching, as well as customised headrests with a "B" logo.

Through March 31, 2023, Mattel will give 10% of the sales price of the Barbie x Maserati Grecale Trofeo SUV to the Barbie Dream Gap Project page on GoFundMe.com. None of the sale's proceeds are tax-deductible. Available for purchase by citizens of the lower 48 states.

Maserati S.p.A.

Maserati manufactures a comprehensive lineup of automobiles that are instantly recognisable for their remarkable character. They have long been a standard for the worldwide automobile industry due to their elegance, technology, and inborn exclusivity, which appeal to the most discriminating and demanding tastes.A history of successful automobiles, each of which redefines what constitutes an Italian sports vehicle in terms of design, performance, comfort, elegance, and safety, and which is today accessible in over seventy worldwide markets. Ambassadors of this legacy include the Quattroporte flagship, the Ghibli sports sedan, the Levante – Maserati's first SUV – and the Grecale, the brand-new "everyday extraordinary" SUV, all of which are distinguished by the use of the finest quality materials and superior technological solutions. Ghibli, Grecale, and Levante also come in hybrid configurations.

A comprehensive lineup including 4-cylinder hybrid powertrains, V6 and V8 gasoline engines, rear- and all-wheel drive, and embracing the performance DNA of the Trident Brand. The range-topping MC20 super sports car and MC20 Cielo spyder are powered by the ground-breaking Nettuno V6 engine, which incorporates F1-derived technology for the first time in a conventional production vehicle's engine.

Mattel

Mattel is a worldwide leader in the toy industry and the owner of one of the most extensive portfolios of children's and family entertainment properties. Through play, we create unique goods and experiences that inspire, amuse, and cultivate children. Consumers are engaged by our portfolio of famous brands, which includes Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other prominent intellectual properties that we own or licence in conjunction with global entertainment businesses. Our products and services include of film and television programming, gaming and digital experiences, music, and live events. Our goods are offered in over 150 countries via partnerships with the world's biggest retail and ecommerce organisations. We operate in 35 locations. Mattel is delighted to have been a trusted partner in allowing children to enjoy the wonders of childhood and realise their full potential since its establishment in 1945.