MatchesFashion withdraws their swimwear with pictures of Hindu Gods.

UK based online-retailer MatchesFashion withdraws their swimwear with pictures of Hindu gods.

UK based online-retailer MatchesFashion recently faced a lot of criticisms for featuring images of Hindu gods on their swimming trunks. They were widely criticized for trivializing Hindu religious beliefs.

The London-based MatchesFashion had to pull out their swimwear within a day after being criticized for their offending swimwear featuring images of Hindu gods in front and back.

The prime objector of this swimwear is US-based Rajan Zed who is the president of the Universal Society of Hinduism. The retailer had to apologize to Rajan Zed in an email.

The head of communications, Paul Watson said to Mr. Zed in an Email ,”We have removed the item from the site and furthermore we have circulated your email directly to our buying team to make them aware of such sensitive moving forward. We trust this meets your approval and apologize for any offence caused, this was not intentional.”

The swimwear highlighted Hindu divinities, for example, Lakshmi, Brahma, Ganesa, Hanuman and Agni. The divinities' pictures are bookended with shots of The Pioneer Reggae, Bob Marley, and The Doors' Jim Morrison, themselves dressed up like Hindu divine beings.

The swimsuit cost $273 per pair.

Mr. Zed expressed gratitude toward MatchesFashion for understanding the worries of Hindu people group, which respects pictures of divinities on such items as inhumane.

This is not the first run through a Western brand or retailer has been gotten out for obtuseness toward Hindu gods or Indian pioneers. In 1997, British Hindus were disturbed that footwear brand Clarks named a couple of shoes "Vishnu" and another pair of dark boots "Krishna." Both names have a place with divine beings worshipped by Hindus.

Clarks apologized for that slip up, however it came a couple of months after Nike utilized the Arabic content for Allah on a scope of mentors. Likewise, pictures for Hindu gods Ganesha, Rama, Kali and Durga have showed up on stock from a few brands and retailers, albeit specific offense is taken with their application on footwear and clothing.

Just three years back, Amazon Canada experienced harsh criticism from the Indian government for selling flip-flop shoes from CaféPress with pictures of Hindu god Shiva and legislator Mahatma Gandhi holding an automatic weapon. Amazon Canada was again widely criticized for selling a doormat from CaféPress with Indian flag design on it.

Almost 1.1 billion people follow various beliefs under Hinduism, making it the third-largest religious group worldwide after Christianity and Islam.

Inappropriate usage of Hindu deities, icons, concepts or symbols for commercial purposes or other agenda was not OK as it hurt the devotees, In Mr. Zed’s view.

Mr. Zed added, “Many Hindu deities displayed on these shorts were highly revered in Hinduism and were meant to be worshipped in temples or home shrines and not to adorn one’s thighs, hips, groin , buttocks and pelvis.”