Meet the best fashion influencers in the business

There are some great fashion influencers out there which many people look up to when they want fashion references, so who are these influencers who are the best in their game without even having fashion as the primary goal in their careers?

BTS

BTS, the multinational phenomenon with the highest net worth of its South Korean peers, is well known for setting new fashion trends. Members Jin, Suga, RM, J-Hope, Jimin, V, and Jungkook are all considered having individualistic looks ranging from street wear to designer brands, but they do have their ARMY swooning collectively. Jin is known in Givenchy for his effortless classic style, Suga for his minimalist looks from Fear of God and Mastermind, RM loves his stylish Japanese street wear from Yamamoto, WTAPS, and NEIGHBOURHOOD, J-Hope is the ultimate hype beast in KAWS, Supreme and Balenciaga, while V and Jimin are still wearing Chanel, Yves Saint Laurent and Gucci; lastly, Jungkook’s favorites are from Carhartt. The group is known for selling out every clothing item they endorse or wear, prime examples being their collaboration with FILA and Puma which heavily boosted sales of the brands they endorsed. BTS have truly revolutionized men’s fashion and are in the true sense, fashion icons.

Image Source: time.com

Zendaya

Zendaya reports a whopping 49.4 million Instagram followers. In the 24 hours following her appearance at Michael Kors' New York Fashion Week show wearing only that dress, the 21-year-old prompted a 43 percent surge in searches for 'red tracksuit,' while her latest footwear deal with Boohoo saw the brand’s searches grow by 18 percent. The actress has impeccable fashion and has proven to boost sales of whatever brand she wears.

source: https://www.vogue.com/vogueworld/article/zendaya-june-cover-street-style/amp

Beyonce

Without Queen Bey, no potent fashion list is complete. From her appearance in Coachella to her music videos, Beyoncé 's effect on beauty has been noticed everywhere. In searches for Balmain hoodies, her custom Balmain yellow cropped BAK sweater triggered a 58 percent raise. Her pink suit from the viral 'Apes***' video sparked a summer-long wave in pink suit searches.

source: https://www.vogue.com/article/beyonce-best-met-gala-red-carpet-fashion/amp

Rihanna

Last year's most popular celebrity influencer Rihanna had a busy 2018 rising her Fenty makeup and lingerie brand but also managed to pull some major fashion appearances. The fuchsia Saint Laurent bubble dress she selected was sold out globally for her 30th birthday celebration, and the Gucci balaclava she wore at Coachella triggered a 19 percent increase in searches.

source: https://www.vogue.com/article/rihanna-met-gala-fashion-red-carpet/amp

Blake Lively

In 2018 Blake Lively brought a power suit to the wardrobe. She used to wear black suits. She wore suits which were white. She used to wear neon suits. She was wearing three-piece outfits. She used to wear silk dresses. She wore suits which she had tested. The blonde beauty wore a cream striped double-breasted two-piece by Ralph Lauren during the promotional tour for the film A Simple Favor which inspired more than 4,000 searches for Ralph Lauren suits the following week.

source: https://wwd.com/fashion-news/fashion-scoops/blake-lively-met-gala-red-carpet-style-evolution-1203116992/amp/

Billy Porter

Porter's red carpet fashion exploits have been well-documented since the Oscars, spawning articles, a spot on The Late Show and a gig in July headlining London's Pride. That's how his clothes defy trends: a red and pink number for the Tony awards was built to resemble a fetus, attract attention to abortion rights, while his sun-stopping god looked at the Met ball as "one of the highest levels of fashion and art"

source: https://www.theguardian.com/fashion/2019/sep/15/fx-pose-star-billie-porter-interview

Megan Markle

The wedding day clothes of the Duchess of Sussex triggered tremendous spikes in both Givenchy and Stella McCartney searches, while their daytime looks encouraged millions of shoppers to seek a 'boat neck' or 'tuxedo top.' On average, if Meghan wears a designer, the company will see a rise in quest demand of +200 percent in the next week.

source: cosmopolitan.com

IU

Lee Ji-eun also known as IU is the ambassador of Gucci and has attended Milan Fashion week, the singer is known for her impeccable fashion style and has a fanbase that sells out the apparel she endorses, IU is also known to boost sales of any brand she wears.

source: https://www.vogue.com/article/iu-south-korean-singer-gucci-fall-2020-front-row/amp

Ariana Grande

It's safe to say that pop queen Ariana Grande has an army of fans obsessed with her look, with over 130 m followers on Instagram. Last year, she has powered thousands of company searches for Reebok, Burberry and Vera Wang, while annual searches for her fashion favorite – bulky hoodies – increase 130 percent.

source: http://www.mtv.com/news/2873452/ariana-grande-time-100-gala-dress/

Serena Williams

The divisive sports looks of tennis champion Serena Williams have made this year's US Open a major fashion moment. Her Off-White x Nike wardrobe prompted a rise in demand for black tennis apparel week after week and a 108 percent spike in searches for 'black tennis skirts' and 'black tennis tops.'

Image source : usmagazine.com