My Embrace by Zoya is an Emblematic Expression of Being Yourself: Sonam Kapoor Ahuja

Zoya, the exquisite diamond emporium from the House of Tata, proudly unveils My Embrace, an autograph collection that will serve as the luxury brand's signature identifier. Continuing its tradition of redefining how fine jewellery is experienced through meaningful pieces of wearable art, this timeless collection's evocative symbolism honours the Zoya woman who embraces all her hues with delight.

Each day, each moment, she lives as she is; each pigment, each tint, she adores everything she is; she celebrates the pleasure of her being; she feels alive in her embrace.

Sonam Kapoor Ahuja, the new brand ambassador for Zoya, introduces the signature collection of the luxury atelier.

Youthful with timeless appeal, Zoya's 'My Embrace' collection invites you to uncover the beauty in simplicity with items designed to effortlessly elevate your every day.

"At Zoya, we have always believed that women should be able to celebrate the pleasure of being exactly who they are, regardless of the various roles they perform in life. This compendium explores Zoya's 'animated' spirit. "'My Embrace' becomes a talismanic symbol of self-acceptance because you only feel truly alive when you embrace who you are and are at ease in your own skin."

says Amanpreet Ahluwalia, Business Head at Zoya.

My Embrace by Zoya is an emblematic representation of a woman's essence. Sonam Kapoor Ahuja, who is the brand's ambassador and appears in a campaign film that narrates the emotional essence of the collection, says that translating the concept of celebrating yourself as you are into a very meaningful and symbolic product makes this collection even more precious and dear to my heart.

Zoya's My Embrace collection features 26 trademarked designs; streamlined bangles, bracelets, pendants, high sheen rings, and earring hoops reflect simplicity in design yet are significant in craftsmanship, making them the ideal collector's item. The emotional inspiration of a self-embrace is translated with rich sculptural energy into a continuous flow with the harmonious integration of components in an engineering achievement.

A combination of platinum and rose gold further accentuates the collection's graphic modernism, with the option to wear this symbol of self-embrace in gold or gold and diamond combinations.

My Embrace is a trademarked Zoya Design Innovation consisting of a distinctively shaped bangle set with a single pear-shaped diamond. My Embrace by Zoya is an essential addition to the jewellery connoisseur's inventory, whether worn singly or layered. It is a glittering talisman that recalls you to be at ease in your own uniqueness, a symbol of self-acceptance and revelling in your own happiness.Visit www.zoya.in for further details.

About Zoya:

Zoya, the exquisite diamond boutique from the House of Tata, is a luxury brand of fine jewellery, renowned for its expert craftsmanship and distinguished design. Redefining the way jewellery is experienced in India, Zoya now enters its fourteenth year of operations creating meaningful pieces of wearable art product created exclusively with the discerning, aesthetically astute woman as its muse. Zoya’s eight boutiques in Hyderabad, Bengaluru, Ahmedabad, Mumbai and Delhi and Zoya galleries in Mumbai, Kolkata, Chennai, Chandigarh showcase luxury in its most undiluted form. Zoya’s personalized service focuses on providing an unmatched buying experience of warm luxury for its exclusive products. Zoya now extends its service through video-assisted jewellery advisory and home trials.