My Promise: A Celebration Of The Zoya Bride

Zoya, the exquisite boutique from the House of Tata, presents "My Promise," a campaign honouring its muse, the Zoya woman, in her guise as a contemporary newlywed. In the glow of love, the Zoya Bride is aware of one thing: it is her essence that makes her who she is: cherished, pure, and unsullied.

On this day, which will be hers forever, she is not becoming complete; she already is, and she shares her entire self with pleasure in this union. With "My Promise," Zoya reaffirms her unwavering commitment to remain faithful to herself as she commemorates this milestone to the innumerable marvels of her heart.

The Zoya Bride's sense of individuality is unapologetically unconventional and unrestrained. She embraces all aspects of her identity, even those that appear to be worlds apart. She is enchanted by sensuous necklaces that rest close to her clavicle and complement diverse necklines with ease. She sees uniqueness and beauty in the atypical interplay of diamonds, emeralds, and morganites, and her ensemble gleams with exceptional pieces featuring large stones with unexpected colour fusions.

Non-traditional accessories, such as rings and bracelets, take centre stage and serve as the focal point of her ensemble, showcasing her aesthetic through superior craftsmanship and design. She embraces the eccentricities and idiosyncrasies that define her journey while remaining connected to her origins.

She emphasises her individuality by pairing a tailored jacket with a traditional polki necklace featuring enamel lotus motifs hand-painted along the Ganges. She seeks fluidity and comfort in her jewellery so she can enjoy her celebration, dance with her partner, and giggle with her friends without hindrance. It's not about the heaviest items, but rather those that shine with personality and individuality and can be tailored for special occasions or to elevate her every day.

Amanpreet Ahluwalia, Zoya's Business Head, explains:

"In the universe of Zoya's nuptials, traditional expectations regarding jewellery are supplanted. The modern bride's choices are a synthesis of cultures and traditions, reflecting both her Indian personality and global spirit. She infuses her jewellery collection with meaningful pieces that have contemporary relevance and flair, and each piece is thoughtfully selected to be worn effortlessly and enjoyed repeatedly.

Here is an assurance of wedding-day gemstones and a promise that she will want to wear them frequently. Here is a promise of timeless gemstones that will become heirlooms to commemorate her legacy, of standing erect and true to her voyage while accompanied by her chosen adored.

Effusion of Blush

A beautiful effusion of blush, the bride wears an elegant necklace inspired by the Birds of Paradise flower. Effortlessly stylish on her big day, the necklace features a fluid and contemporary design for movement and functionality. Her reveries on this special day are reflected in the mesmerising combinations of rubies, tourmalines, pink sapphires and diamonds. Spotlighting her neck with en vogue floral motifs, it is complemented by a tulle gown that gushes forth in delicate shades of blush with modern silhouettes and delicate ruffles.The feminine allure of her strength shines in Zoya’s Art-Deco inspired floral ring, crafted in bold geometry with unconventional stone cuts. Scintillating rubies in hues of passionate red pour forth fluidly from a stunning 1.2 carat centrepiece. Every stone is impeccably cut and polished to reflect her inner fire.

Melting Pot

A connoisseur of contrasts, she is global in expression yet anchored in her roots. The grandeur of her traditional uncut diamonds is complemented by the stark modernity of a sharply tailored suit with clean lines while a vintage birdcage veil for a stylish look as unconventional and unique as she is. Vintage style takes centre stage as Zoya’s master craftsmen fuse rare gulabi meena artisanship with new age technology, setting each diamond meticulously on green chatai enamel, to create a timeless masterpiece. The eloquence for the craft and unerring eye for detail translates into exquisite finishing even on the inside, a tangible reminder of her inner beauty.

Grandeur of Minimalism

Effortless yet unmissable, the sublime symmetry of her stunning necklace is exalted by refinement. Commanding all eyes with its cartage and, 30 square-cut emerald and diamond solitaires have been specially sourced, perfectly matched and graduated in a magnificent and captivating cascade. Effortless yet unmissable. here is a statement-making piece for a new era of romantics that will serve as the cynosure of all eyes on her big day and one she can always wear and enjoy for consequent milestones in her life with a fluency that would take others a lifetime to master. She extends the clean minimalism of a snowy white ensemble with hand-embroidered crystals as an infinite exploration of the feminine.Statement rings and bracelets sinuously grace her fingers in a breath-taking interplay of geometry and artistry. As she curates her wedding look with care, each timeless treasure is designed to light up the night.

Pure Grace

As small, intimate weddings capture the fancy of the contemporary brides, she endeavours to express her individuality with bright coloured stones that are known to elicit superlatives by serving as a focal point of her look.Zoya’s unwavering quest for ultimate beauty creates this magnificent necklace. Crafted in rose and white gold, the central motif is made up of an exceptional 10-carat tourmaline flanked by 639 scintillating diamonds, capturing her nonchalant spirit in a magnificent display of precision and extraordinary craftsmanship. Contemporary cuffs and bridal bracelets are most definitely in season. Bangles mixed and matched in rose and white gold are embellished with solitaires and diamonds in baguette and princess cuts. Stacked to create fluidity and movement, they combine exquisite wearability with glamour. The bride wears a fitted bustier from Shantnu&Nikhil in dusty pink that is elegantly structured and embellished with crystals and intricate thread work cascading into a dramatic white skirt. Earrings and rings in graceful rose gold and solitaires complete her dreamy look.

Statement of Glamour

She shines with confidence and glamour in hues of antique gold. Layering serves as an intimate exploration of her creative consciousness as she mixes and matches textures and lengths to create a portrait of perfection, one that expresses her inner strength with bold confidence. A baroque-inspired choker that features radiant uncut diamonds sensually caresses her collarbone while a vibrant necklace in emerald, yellow gold and polki creates a stunning complement.A statement ring and exquisite cuff masterfully crafted in inspired vintage baroque designs exude timeless appeal while dangling earrings create a flirty style statement with playfulness and grace. The story of layers is mirrored in her wardrobe. Minimal white pants and a bustier are covered by an exquisite baroque inspired jacket from Shantnu&Nikhil.

Solitaire Soliloquy

In a bride’s trousseau a diamond necklace is a must-have. When looking for treasures that supplement her sartorial savoir-faire, she is enchanted by the aura of a stone, its interplay with light and luminosity and the way the diamonds spike emotions in the heart. Zoya’s quest for the most beautiful stones, shines through in each mesmerising solitaire elevating it beyond a mere mélange of cut, clarity and colour into a splendorous vision to be coveted&mdash true monument to the artistry of Zoya’s craftsmanship. 50 marquise, 98 pear and 81 round cuts of white diamond solitaires radiate outwards, crafted into a masterpiece that reflects her joy of being. As timelessness transcends the transient, she combines and complements it with a distinctive diamond neckpiece with floral motifs. Fluid and comfortable, she pairs it with dangling earrings on an off-shoulder gown, the perfect choice for the mindfully minimalist bride for any wedding occasion.

Colours of Confidence

Here is glamour encapsulated; vibrant, bold and commanding. Vivid hues of diamonds, emeralds and sapphires create a mesmerising ombre effect in an inspired necklace that celebrates the strength and bounty of the Zoya bride, drawing abstract inspiration from the verdant rainforests in nature that have stood the test of time. Gracefully flanking her neck, this beautiful piece has a feminine lightness and is complemented by matching earrings to create an unforgettable wedding look.

Fable of Femininity

An array of emeralds rests juxtaposed against a plush palette of pastels, aesthetic in vision and unyielding in spirit. When worn, the design is a monument to the vitality of the bride whose inner strength is seeking newer ways of outward expression. A strength that doesn’t diminish her femininity, but serves as an ode to its resilience. Crafted with exacting precision and devotion, Zoya’s expert gemmologists have meticulously selected 211 breath-taking Zambian emeralds in different shapes and ardent hues to create a masterpiece as singular as her. 166 precisely set diamonds create a unique shape for this graceful and feminine necklace. Paired with a dreamy gown from Shantnu & Nikhil, this is a modern and romantic keepsake that will be a timeless treasure for generations to come.