Myaraa by Namrata Lodha Partners with Designer Payal Singhal for an Exquisite Resort Hat Collection

  • 7th Sep 2024
  • 1350
  • 0
Myaraa by Namrata Lodha Partners with Designer Payal Singhal for an Exquisite Resort Hat Collection

Myaraa by Namrata Lodha and renowned designer Payal Singhal have teamed up to launch Blossom—a stunning resort hat collection that perfectly merges Myaraa's innovative design ethos with Singhal's timeless interpretation of Indian artistry. This partnership blends Myaraa’s contemporary approach to hat design with Singhal’s signature fusion of tradition and modernity, creating a collection that is both stylish and sustainable.

The ‘Blossom’ Collection: A Celebration of Nature and Craftsmanship

Inspired by the fleeting beauty of summer flowers such as petunias, poppies, asters, and begonias, Blossom transforms classic hats into wearable works of art. Each hat is meticulously crafted using natural wheat straw, embroidered with intricate floral designs in bold, vibrant colors. Pieces like the sophisticated Poppy Boater and the chic Buttercup Visor reimagine timeless silhouettes with a floral twist. The Aster and Petunia floppy hats offer casual elegance, while the Black Floret Panama Hat adds a luxurious, dramatic flair. Every hat is designed not just as an accessory but as a statement piece that can elevate any outfit.

Sustainability Meets Style

The Blossom collection seamlessly integrates eco-friendly elements, incorporating materials like recycled PET plastic alongside premium materials. "We wanted to create hats that reflect the spirit of India but also appeal to a global audience," says Namrata Lodha, founder of Myaraa. "Payal Singhal’s expertise in blending heritage with modern design made her the ideal collaborator for this venture."

Payal Singhal’s Vision

Payal Singhal expressed her excitement about the collaboration, stating, “I am thrilled to partner with Myaraa on the Blossom hats collection. This collaboration allows us to combine my signature aesthetic with Myaraa's innovative hat designs. Together, we’ve created statement pieces that celebrate nature’s beauty and resonate with fashion-conscious individuals around the world.”

Versatility for Every Occasion

The Blossom collection caters to fashion-forward individuals who value one-of-a-kind accessories and the captivating allure of floral designs. Whether paired with a flowy sundress for a beach day or a chic outfit for a festive event, these hats are designed to transform every look into a blooming masterpiece.

Launch and Availability

Set to launch on September 6th, Blossom will be available on the Payal Singhal website (payalsinghal.com), the Myaraa website (myaraa.com), Payal Singhal’s exclusive stores, as well as leading luxury marketplaces and multi-brand designer wear outlets. 

About Myaraa by Namrata Lodha

Founded in 2019 by Namrata Lodha at the age of 52, Myaraa was born out of a desire to make sustainable accessories fashionable again. From humble beginnings in her living room, Namrata’s unique hat designs have since reached customers in over 50 countries, spanning Germany to Australia. Inspired by the natural grass fiber baskets from her childhood home in Madhya Pradesh, Myaraa's hats combine Indo-Western styles and can be personalized with names, messages, or special occasions. Myaraa also empowers rural women in India, offering them economic independence and dignity.

About Payal Singhal

Since its founding in 1999, Payal Singhal has built a reputation for blending Indian heritage with contemporary design, creating collections that feel both rooted in history and entirely modern. Known for its minimalist yet vintage-inspired aesthetic, the brand emphasizes comfort, wearability, and effortless style. 


Recommended Topics

Author

Namrata Parab

Namrata is a web and graphic designer with a strong urge to learn and grow every day. Her attention to details when it comes to coding web pages or creating materials for social media uploads or adding that extra flair to blogs has been commendable. She pours her spirit into any work that she undert... read more


Comments

Add Comment

No comments yet.

Add Your Comment
mbj3d

Relevant Blogs

Fashion
How Does the Tod's x Rahul Mishra Capsule Collection Redefine Luxury Through Cultural Fusion?

Luxury fashion is evolving, with brands increasingly focusing on cultural narratives and artisanal craftsmanship to create meaningful connections with

Fashion
The Evening Edit by Amit Aggarwal is A Vision of Modern Elegance and Refined Luxury

A Sophisticated Revolution in Evening Wear Amit Aggarwal has unveiled The Evening Edit, a collection designed to redefine evening sophistication. Wi

Fashion
Celebrate World Saree Day with Iconic, Contemporary, and Heirloom Styles

World Saree Day, celebrated on December 21st, is a tribute to the timeless beauty and versatility of sarees. This day isn’t just about the fabri