New York Based Exceptional Lifestyle Brand Vince Introduces Newstore, an Omnichannel Purchasing Experience

  • 21st Feb 2022
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New York Based Exceptional Lifestyle Brand Vince Introduces Newstore, an Omnichannel Purchasing Experience

Vince has unveiled innovative in-store purchasing experiences powered by Newstore's cloud technology. Vince's retail locations now have access to the omni channel solutions, which include a mobile point-of-sale, inventory management, and store fulfillment.

Additionally, the company has released a branded Newstore consumer app as part of the firm's omnichannel initiatives, all of which seek to enhance the customer experience.

The business intends to provide the app's customers with a better customised online shopping experience by bridging the physical and digital worlds.

According to a press release, Jack Schwefel, CEO of Vince Holding Corp, Vince's parent business said that most retailers patch together point solutions to give the appearance of omnichannel and that he had not seen a platform that met his expectations for their brands' in-store and mobile experiences before Newstore. He confirmed that Newstore was important in modernising Vince's retail operations since it enables them to bring the customization and connection of e-commerce to their locations. He also expressed that they were looking forward to launching Newstore in the future with Rebecca Taylor.

Vince, founded in 2002, is a renowned worldwide luxury clothes and accessories company noted for its high but discreet designs for casual everyday style.

More about Vince

Vince Holding Corp. is a modern fashion conglomerate comprised of three brands: Vince, Rebecca Taylor, and Parker. Vince, founded in 2002, is a renowned worldwide luxury clothes and accessories company noted for its high but discreet designs for casual everyday style. Vince, renowned for its luxury offerings, sells women's and men's ready-to-wear, footwear, and accessories through 48 full-price retail locations, 14 outlet locations, its e-commerce site, vince.com, and its subscription service, Vince Unfold, at www.vinceunfold.com, as well as premium wholesale channels worldwide. Rebecca Taylor, launched in New York City in 1996, is a luxury women's modern lifestyle brand inspired by daily beauty.


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