NFT-Native Timepiece Brand NIMANY Introduces the World's First Pairings of Luxury NFT Digital Watches and Physical Goods

New York, 21 March 2022 - With its impending debut, new watch brand NIMANY CLUB will claim two significant watch industry firsts: being the first real NFT native watch brand from conception and being the first watch company to marry premium NFT digital watches with twin physical items.

The inaugural NIMANY CLUB NFT Watch Collection will begin with a lottery offering of 1,810 random NFT digital watches in one of four variations: the most common colourful ceramic models, the more rare "freak" ceramic, stainless-steel, or gold editions, or the most sought-after mono-color unicorn NFT digital watch.

Once the game begins, collectors have the option of keeping their NFTs, bundling and burning them in exchange for more rare NFT digital watch models, or redeeming for a real watch. This burn and trade process is a technical leap forward in the field of NFTs. Inventory is projected to diminish over the course of many weeks when the game begins, boosting scarcity and worth for owners who retain their digital watches.

Nima Behnoud, founder of NIMANY CLUB and a former Creative Director of Tourneau and Jacob & Co., has spent decades working with the world's greatest luxury watch companies, having creative directed high-profile commercials for Jacob & Co. featuring Leo Messi and Cristiano Ronaldo. Behnoud and his colleagues have also manufactured jewellery, accessories, and fashion goods for over 15 years. Behnoud's ingenuity, market intelligence, and early participation into the NFT industry have uniquely positioned him to develop the first watch brand with a metaverse-focused flag. 

Another first is that the business will concentrate from the start in minting NFT watch goods paired with tangible items.

NIMANY CLUB will first give users the opportunity to purchase blind NFT digital watches, with their precise model disclosed few days later when they log into their wallet. The colourful ceramic models account for around 75% of the original 1,810 assortment, followed by the more uncommon ceramic "freaks" that include an extra, odd material (representing just 15% of all NFT watches in the collection), and the stainless-steel models (accounting for ten percent of all models minted). 

Only 2% of NFT digital watches will be gold, while mono-color "unicorns" will be the most scarce, accounting for less than 1% of all NFT digital models.

"Today, the majority of individuals are already experiencing the metaverse via the complex digital identities they have constructed across many platforms,"

The reality is that the distinctions between our digital and physical worlds are becoming more blurred, and I think that people are eager to express and improve their digital identities via luxury items, just as they would in the actual world. NIMANY was developed as a contemporary reaction to the demands of this dawning age, combining the allure of scarcity with the boundless creative possibilities of premium NFTs."

PROJECT ROADMAP

MARCH 30, 2022 - Lottery Sales Open

PHASE 1

Owners of at least two ceramic NFT digital watches (including the more uncommon freak ceramic variants) may log into their wallet and opt to bundle and burn their watches in exchange for a more rare stainless steel NFT watch.

Additionally, four ceramic models or two stainless steel models may be burnt during this time period to get an even more uncommon gold NFT model.

PHASE 2

Owners of the ultra-rare unicorn mono-color watches may log into their wallet to redeem a twin physical watch model and a NIMANY special gift box – all while maintaining their NFT, no burn necessary.

Owners of the bizarre ceramic models who retain them will get a one-of-a-kind NFT in their wallets.

Any gold NFT timepiece may be exchanged for a real gold timepiece of equal value.

With its inaugural project and dual NFT digital and physical watch offerings, the NIMANY CLUB NFT Watch project enables collectors to use their timepieces as an extension of their self in the digital, physical, or both realms. The company made this deliberate choice to suit changing collector expectations and lifestyle preferences.

Additionally, the company will provide exclusive advantages to encourage owners of NFT watches to preserve their timepieces in digital format. "Every NFT digital watch purchase essentially entitles the purchaser to membership in the exclusive NIMANY CLUB," Behnoud said. Those who keep their watch in the digital format will get first access to item drops, special discounts, and offers every 45 to 60 days. To remain a member, members must retain a portion of their NIMANY CLUB NFT holdings in their wallet."

About

NIMANY was formed in 2021 as the first-ever NFT native watch brand by industry veteran and creative Nima Behnoud. In 2022, the company launched the world's first Luxury Watch NFT and physical product coupling with the debut of 1810 NIMANY Club NFT Watches. As the former Creative Director of Tourneau and Jacob & Co., Behnoud has worked with the world's leading luxury watch companies and has a Master's degree in Global Brand Management from the Fashion Institute of Technology.

Visit nimany.club for additional details.