Obeetee Unveils Viraasat - A Collection That Celebrates India's Cultural Legacy with Timeless Luxury Rugs

Viraasat:

A Tribute to India's Cultural Essence

National, August 2024: Obeetee introduces Viraasat, its most extensive and versatile collection to date, embodying the rich cultural tapestry of India. This collection is more than a display of craftsmanship; it is a heartfelt tribute to the deep-rooted traditions and heritage that define the streets of India. Viraasat captures the essence of love, friendship, and shared journeys, transforming each rug into a canvas that memorializes cherished moments and cultural pride.

Stories Woven into Every Thread

Viraasat isn't just about preserving culture; it lovingly portrays it through intricate stories woven into each carpet. Every rug in this collection is a piece of art that encapsulates the emotions and relationships that enrich life. Designed to warm the corners of your home, these rugs bring an intimate connection between your living space and the cultural heritage they represent.

A Legacy to Cherish for Generations

Each Viraasat rug is crafted to be a timeless piece, a keepsake that bridges the past with the present. Whether it’s a remembrance for a newlywed daughter or a treasured heirloom for grandchildren, these rugs are designed to multiply beloved memories and encapsulate your unique story within their threads.

Designers Bring Tradition to Life

Adding to the uniqueness of this collection, four of India's most renowned designers—Tarun Tahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia—have infused their love for tradition into each piece. Inspired by the art of Pichwai, the epic tales of the Ramayana, the sceneries of Vrindavan, and the elegance of Persian and Oriental embroidery, Viraasat is a rich mosaic of cultural narratives expressed through every knot.

Leadership Celebrates a Milestone

Rudra Chatterjee, Chairman of Obeetee, expressed his admiration for the Viraasat collection, stating that it is a remarkable testament to Obeetee’s 104-year legacy of preserving Indian culture. He praised the collaboration with distinguished designers, highlighting the pride in introducing this new chapter in carpet weaving.

Echoing these sentiments, Angelique Dhama, President of Obeetee Carpets, emphasized that Viraasat transcends a mere product line, encapsulating stories within each thread. She views this collection as a testament to Obeetee’s dedication to cultural preservation, with each rug promising to elevate any space with its luxurious and unique narrative. 

Craftsmanship Refined Over a Century

Refining precision and perfection over decades, Obeetee’s skilled artisans have poured their dedication into every knot, embodying the brand’s core values. As a pioneer in India carpet industry, Obeetee continues to drive the legacy and tradition forward with the launch of Viraasat.

Available This September

The exquisite Viraasat rugs will be available from September 2024, both online and at Obeetee flagship stores in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, and Pune.