Obeetee's Response to Contemporary Home Decor Trends is its Latest Amazing Untitled Collection

OBEETEE's latest Untitled Collection 2023 features abstract designs that propel the brand into the modern era.

OBEETEE Carpets, a renowned manufacturer of handcrafted rugs on a global scale, unveils an intriguing new collection of handcrafted rugs. The rug atelier has a longstanding reputation for producing exquisite rugs imbued with India's rich traditional design motifs.

However, with the new collection, the brand aims to communicate with the modern consumer via abstract patterns and a new colour palette. 

The collection's name, Untitled, accurately conveys the modern style with which the carpets were designed, as well as the need for consumers to avoid conforming to conventional norms. The products are handcrafted sustainably by combining the highest social and environmental standards with ethically sourced materials.

The Untitled Collection is designed for those who evade conformity; those who refuse to conform to an ideal image, optimal standards, or conventional methods of living.

This collection challenges conventional conceptions of the "ideal" and "perfect." Instead, it celebrates faults as essential components of life and embraces the quirks and uncertainties that characterise human experiences.

The most intriguing crevices of the human psyche serve as inspiration for the design of the 'Untitled' rugs, which reverberate with authenticity and individuality and are endowed with a captivating allure. The collection features genuinely captivating designs that travel on their own. The Aton rug is a magnificent piece that enhances your living space with the subtle sophistication of its light grey hue and rustic flowering strokes.

The rug is meticulously hand-tufted with abstract artistic elements to create a contemporary focal point.

Ms. Angelique Dhama, CEO of OBEETEE Carpets – Retail, remarked,

"The Dakarai rug's ravishing multi-rust tones make it an impressive addition to any living space. With a design inspired by abstract art, this hand-tufted rug adds a modern and artistic touch to any interior. This collection features handcrafted rugs such as Ammon, Dendera, and Winnie, among others. This new collection is the beginning of a culture that alters the stale narrative of beauty. Every defective form imparts a new meaning to the concept of beauty, and the interaction of colours, textures, and patterns not only enhance the atmosphere of your living space but also highlight the delicate complexities of our existence." 

Visit https://www.obeetee.in/collections/untitled to view the stunning new collection. 

About OBEETEE Carpets

OBEETEE Carpets, founded in 1920, is one of the earliest and largest hand-woven rug manufacturers in India and the globe. Over the course of a century, OBEETEE Carpets has earned an unrivalled reputation for its ingenuity. OBEETEE Carpets claims a community that sustains its existence and excellence, with over 250,000 artisans devoted to the creation of extraordinary rugs.   

Rashtrapati Bhavan, which features two exquisite OBEETEE Carpets creations, acknowledges the carpets' indisputable originality and regal splendour. In addition, numerous notable individuals have experienced and acknowledged the world of OBEETEE Carpets throughout the years.   

OBEETEE Carpets has the finest in-house rug-making capabilities in India, supported by a modern dyeing facility and a constantly evolving design department. Over 4,000 colorfast colours of merino are stored in their warehouse, which is continually updated with new patterns and textures. The first company to receive the SA 8000:2001 certification for Social Accountability was OBEETEE Carpets. The organisation gives back to the community in countless ways.

OBEETEE Carpets is by the people, for the people, and of the people, as evidenced by its support for children's education, women's vocational training, public health, and sanitation, as well as numerous eco-friendly initiatives.