Payal Khandwala & Vikram Ramchandani Debut a Dazzling Flagship Store in the Heart of Delhi

Flagship Store in the Heart of Delhi adds another Jewel to the PAYAL KHANDWALA™ Legacy!

Established in 2012 by the visionary duo, Payal Khandwala and Vikram Ramchandani, PAYAL KHANDWALA™ emerged as a response to a palpable void in the Indian fashion scene. Payal, with her artistic flair, recognized the absence of attire that embodied an 'India Modern' spirit - effortless, minimalistic pieces that mirrored her own unique style. Celebrated as an artist, her innate grasp of proportions, hues, and textiles has frequently landed her on the nation's elite best-dressed rosters.

The brand's debut collection garnered both critical acclaim and commercial success, striking a chord with women of diverse backgrounds and age groups. In a span of just six years, what began in a humble home studio has now expanded to three brand-owned flagship stores in Mumbai and Bengaluru, two exclusive sections in leading retailers in Delhi and Hyderabad, and a consistent presence in major stockists throughout India.

Operating with a dedicated team of 75 + professionals across two Mumbai-based factories, PAYAL KHANDWALA™ takes pride in its in-house production and finishing of garments. The brand's commitment to authenticity is further evident in its exclusive looms in Benares and West Bengal, dedicated to crafting its signature hand-woven fabrics.

At its core, PAYAL KHANDWALA™ champions the ethos of crafting thoughtful attire for the gracefully rebellious - women who seamlessly blend fierceness with femininity. It's a brand that celebrates women, creating for them, by them.

With the inauguration of their new flagship store in Delhi, they continue their journey of bringing distinctive, India Modern fashion to discerning audiences.

Payal Vikram radiantly conveyed their deep affection for Delhi, sharing their sentiments with enthusiasm in the following way:

"New Delhi has been and will always be an important city for us.Our wait to find the right space, that fit the vision for our flagshipstore, took years of scouting and visits.This finally came to an end when we found our new home at The Dhan Mill in Chhatarpur. We wanted to create a space that carries forward the brand distinct blueprint previously experienced in our past and current stores.

And in doing so, bring to Delhi the spirit of our Bombay. Our New Delhi based patrons are now able to interact with us in a tangible way, this is both integral to the brand and important for our clients to experience first-hand. Our newest flagship is a quietly luxurious space with minimal details that invites you to take pause. A space to discover, to escape to, to linger and to shop."

PAYAL KHANDWALA

• Add: New Delhi No.8, The Dhan Mill 288, 100 Feet Road, Chattarpur -110 074
• Call: +91 85919 33544+91 97697 90561
• Email: www.payalkhandwala.com
• Connect: @payalkhandwala.com