Peyman Umay, Award-Winning Fashion Designer, Officially Launches His New Ay Menswear Collection

(March 23, 2021, New York) - Peyman Umay, fashion designer, author, and 2017 FGI Rising Star Award winner for Menswear, announces the formal launch of Ay by Peyman Umay, a new ready-to-wear leisure brand. 

Peyman Umay, long renowned for his impeccable made-to-measure suits, introduces a new, avant-garde orientation to casual wear with Ay, allowing men a new way to meet the present as lifestyles develop and individual expression becomes more important than ever.

The Ay brand was born out of ideas Umay created for personal use throughout his travels. Wherever he went, he got rave reviews for his new designs, which resulted in a torrent of commission requests, which Umay saw as an indication of a growing need for casual but statement-making clothing.

Umay, author of the fashion book "Dressing Well," never underestimates clothing's ability to speak for itself:

"I create more than simply an outfit. It's an obvious sensation that each piece evokes."

Whereas the Peyman Umay brand provides a strong and confident first impression with structured suiting and liberal use of colour, pattern, and texture, Ay takes a more relaxed approach with smooth draping and a harmonising, subdued palette inspired by nature.

Despite its casual ease, each Ay design exemplifies Peyman Umay's attention to detail and effortless fusion of European elegance with superlative American comfort.

Umay views his twin brands, like the sun and moon, as inextricably linked, just as all life on earth is inextricably linked to the sun and moon.

This perspective served as the inspiration for the brand name, "Ay," which translates as "moon" in Turkish. Ay is created in Mexico and Turkey by indigenous artists who work in harmony with the environment, using eco-conscious materials from five continents.

Ay embodies the eco-conscious mindset and international style associated with contemporary nomads such as Peyman Umay. He now lives in New York and Turkey, where he maintains a high profile as a television personality, fashion analyst, and designer.

Ay by Peyman Umay is offered in Ay boutiques in Tulum, Mexico and Bodrum, Turkey, as well as retail partners around the Mediterranean, with further sites in Greece, Spain, and the Caribbean expected to be revealed this year.

Peyman Umay, Creative Director – Peyman Umay, winner of the 2017 Fashion Group International Rising Star Award for Menswear, honed his craft working with leading European fashion houses before launching his namesake luxury bespoke men's clothing brand in 2010, leveraging his expertise in branding, production, and design.

He extended his company in 2013 to include made-to-measure womenswear and a ready-to-wear male range in 2014, which included garments, shoes, and accessories.

With his distinctive bold and unusual ready-to-wear and made-to-measure styles, the Peyman Umay brand fuses European elegance with American ease. In 2022, Peyman Umay launches Ay by Peyman Umay, a casual but statement-making leisurewear collection for the contemporary traveller. Peyman Umay divides his time between Turkey and New York, and has featured as a fashion pundit, presenter, and personality on various international television shows.

To learn more about Peyman Umay, please visit peymanumay.com