Rassense Pvt Ltd - Pioneering Growth in India's Food Services Industry with Over 4000 Employees and INR 400 Cr in Revenue

Bangalore, India – August 28, 2024:

Rassense Pvt Ltd, India’s leading home-grown food catering service company, has set a new benchmark by surpassing the 4,000 full-time employee mark across 100+ industrial and corporate sites nationwide. This achievement is particularly significant in an industry characterized by nearly 100% attrition rates, which often stifles growth.

Leading with an Employee-First Philosophy

Rassense’s innovative “Employee-First” philosophy has positioned it as a preferred employer in a traditionally attrition-prone industry. This approach has not only helped in retaining talent but also in fostering a culture of growth and commitment within the organization.

A Financial Milestone: Crossing ?400 Cr in Revenue

In addition to its workforce achievement, Rassense has become the first Indian contract catering company in the food service industry to cross ?400 Cr in revenue. This financial milestone underscores the company’s robust growth and its leadership in the sector.

Delivering 3,00,000 Meals Daily with Best-in-Class Practices

Backed by Spark Capital AIF, Rassense prepares over 3,00,000 meals daily, serving some of India’s most prestigious institutions, including IIT Chennai, VIT, Symbiosis Hospital, and major industrial players like Tata Motors, Maruti Suzuki, and L&T. This extensive reach is supported by a pioneering approach to employee engagement and operational excellence.

‘Together is More’: A Business Philosophy Rooted in Inclusivity

Rassense’s inclusive business philosophy, "Together is More," is reflected in its unique reward structure, which includes equity ownership for key management personnel based on performance. This initiative, common in the tech industry, is an industry-first for food services, with 70% of Rassense's executive level being shareholders. Additionally, 25% of the executive committee comprises women, highlighting the company’s commitment to diversity and inclusion.

Investing in Leadership and Technology

Rassense is committed to staying at the forefront of industry advancements. Half of its Executive Committee has been trained in Leadership with AI at the Indian School of Business, enabling the company to deploy cutting-edge technologies like IoT solutions for waste management, tech-led inventory management, and robotic processes for enhanced accuracy and efficiency.

Language Inclusivity: A First in Corporate India

In a unique move towards inclusivity, Rassense encourages its employees to communicate in their preferred language during company gatherings and site-level meetings. This language-based inclusive initiative is a first in Corporate India and reinforces Rassense’s commitment to creating a supportive and inclusive work environment.

A Vision for the Future: Rassense’s Growth Trajectory

Sanjay Kumar, MD & Promoter CEO of Rassense, reflects on the company’s journey: “When we reconstituted CRCL LLP through a leveraged buyout last September, our ambition was clear – to become India’s largest and most loved food catering service company. This milestone is a strong indicator that we are well on our way to realizing this dream. We aim to cross ?500 Cr in revenue within the next fiscal, despite challenges like a tough regulatory environment and thin margins. Our business philosophy, ‘Together is More,’ has been our guiding force.”

India’s Booming Contract Catering Industry

With nearly two-thirds of India’s population expected to reach employable age by 2030, the contract catering industry is poised for significant growth. For Rassense, this presents an ideal opportunity to continue delivering exceptional client experiences by leveraging its unique strengths and commitment to quality.

About Rassense Pvt Ltd

Rassense Pvt Ltd is a leader in India’s food service industry, known for its innovative and sustainable practices. The name “Rassense” originates from the Sanskrit word “RAS,” meaning flavors, which together touch the “SENSES.” This philosophy is evident in the diverse sectors Rassense serves, from education to healthcare, tailoring services to meet varied dietary needs.

Rassense stands out not just for its delicious food but also for its comprehensive approach to community involvement and business ethics. With a heritage rooted in the strategic reconstitution of CRCL LLP and backed by Spark Capital AIF, Rassense continues to set new standards in the contract catering industry. The company’s commitment to quality is reinforced by its use of advanced technologies such as SAP, IoT, and AI, ensuring operational efficiency and customer satisfaction.

Rassense’s Vision: Connecting Rural and Urban India

The company’s vision, "Together is More," extends to bridging India’s rural produce with urban consumption centers by sourcing local ingredients, ensuring nationwide access to high-quality food and catering services. With a focus on excellence, client satisfaction, and sustainable growth, Rassense is poised to lead the way in the Indian food service sector.