Seattle Based Antica Farmacista Inspires Chinese Markets With Popular Home Fragrance

Today’s fast-paced digital age has transpired to be incredibly beneficial for brands from all across the globe. It has enabled to expose potential consumers to brands of their choice, making the digital space a huge global business platform.

A similar scenario occurred when China’s top beauty influencer did a 10-minute live stream featuring Seattle based company, Antica Farmacista’s products.

The short live-stream that was facilitated as part of Alibaba Group’s Tmall Overseas Fulfillment Program, resulted in an estimate traction of 10 million viewers in total and sale of thousands of the company’s popular scented oil and reed diffuser in under a couple minutes.

The staggering response opened up a huge prospect to further demonstrate the potential of the brand that has been so popular in the US and tap into the Chinese consumer market.

The brand name which directly translates to ‘Ancient Pharmacist’ has been co-founded by Susanne Pruitt and Shelley Callaghan and was initially launched in 2003. The brand has built an immensely popular reputation within the home diffusers sector and can be found in high-end US departmental stores like Bergdorf Goodman and Nordstrom.

Home fragrances have gained a huge traction within the Chinese market-which has been extremely popular in the West. This is what led to Antica Farmacista’s debut in China.

What’s unique about the brand?

The company functions in a way that it eliminates the use of any middle men as part of their manufacturing and selling processes. This is known as the direct-sourcing approach. There are no consultant or brokers involved and that is what led them to working with Alibaba as their end manufacturers.

Due to their ability to have direct communication with their manufacturers, the brand has been able to focus solely on creating the most devoured home fragrances for their customers. Some of Antica Farmacista best-selling fragrances include Casablanca, Prosecco and Daphne Flower collections.

Success in China

One of the most impactful aspects that forms the reason behind the brands huge demand in China is Alibaba’s flagship B2C marketplace, Tmall Global.

Their new Overseas Flagship program allows small brands that have no base in China to test the waters and work with Alibaba’s global warehouses to ship their products. Once an order is placed, the products are shipped from these warehouses and take 7 to 10 days to reach Chinese consumers.

This is also a great market to tap into for international brands which will directly cater to China’s import shoppers. Tmall offers digital tools, collaborations, online marketing and livestreams to ensure impactful brand growth.

Due to the pandemic, many people have been forced to stay home which has resulted in an on-going demand for feel-good home products like candles, essential oils, home fragrances and more.

Antica is looking to form a direct-to-consumer approach with Tmall Global after the immense response from last weeks livestream in China.

Tmall has predicted further growth in the home scents and perfume industry in China and intends to expand more collaborations with international brands across the world.