Streax Professional Unveils SPECTRUM Collection at MEGA SHOW 2024 in Mumbai

Mumbai, 22nd July 2024 - Streax Professional, a trailblazer in professional hair care, showcased its 5th edition of the MEGA SHOW 2024 in Mumbai, reaffirming its commitment to educating salonists and beauty professionals. Held at The Lalit, this one-day extravaganza celebrated creativity and skill in the salon industry, featuring cutting-edge techniques and trend-setting styles.

The Spectacular SPECTRUM Collection

The MEGA SHOW 2024 provided a dynamic platform for cut, color, and style enthusiasts. The event highlighted six extraordinary looks from Streax Professional’s highly anticipated SPECTRUM Collection, captivating the audience with vibrant and versatile themes. Designed to educate and inspire, the event underscored Streax Professional’s dedication to enhancing the skills and knowledge of salon partners.

Embracing Innovation and Expertise

Reflecting on the event's success, Rochelle Chhabra, Head at Streax Professional, emphasized the importance of education as the cornerstone of their industry. The MEGA SHOW provides in-depth training on the latest international trends and advanced techniques, ensuring professionals remain at the forefront of hair fashion while celebrating exceptional talent within the community.

Pioneering New Trends and Techniques

Priyanka Puri, Senior Vice President of Marketing at Streax Professional, highlighted the brand's role as a trendsetter in the industry. The SPECTRUM Collection, featuring innovative products like Funky Colors and Argan Secrets Hair Color - High Lift Shades, showcases Streax Professional’s unique edge in adapting global trends to suit Indian hair and skin tones.

Creative Excellence at the Forefront

Vipul Chudasama, Creative Director at Streax Professional, noted that the SPECTRUM Collection embodies modern beauty, blending innovation with artistry. The enthusiastic embrace of these looks by salon partners showcases the creativity and skill within the community.

Expanding the MEGA SHOW Experience Nationwide

Following the triumph in Mumbai, Streax Professional will bring the MEGA SHOW 2024 to other major cities, including Delhi, Ahmedabad, Guwahati, Kolkata, and Chandigarh. Each event promises an unparalleled experience of learning and inspiration, fostering a community of highly skilled and fashion-forward salon professionals.

MEGA SHOW 2024 Schedule:

• Delhi: August 6, 2024
• Ahmedabad: August 13, 2024
• Guwahati: August 27, 2024
• Kolkata: September 3, 2024
• Chandigarh: September 10, 2024

About Streax Professional

Launched in 2004 by Hygienic Research Institute, Streax Professional is synonymous with style and glamour in the salon business. It is the smart choice for Indian stylists and consumers, offering innovative products suited to Indian hair types. With a partnership with over 40,000 salons in India and abroad, Streax Professional leads the professional segment with the widest distribution network.

About Hygienic Research Institute

Hygienic Research Institute Private Limited (HRIPL) is a leader in beauty and personal care products, specializing in hair care, skin care, and salon services. Established in 1957, HRIPL has grown into a multi-brand, multi-category organization known for brands like Vasmol, Streax, and Streax Professional. Committed to quality, innovation, and customer satisfaction, HRIPL operates globally, fostering growth and spreading happiness.

The company adheres to international quality standards and has been honored with accolades such as Great Place to Work and Best Workplace for Innovation.