Style Redefined: Pagani & Bape Connect The Worlds of High End Streetwear and Hypercars

After a successful debut capsule collection honouring the 20th anniversary of the Pagani Zonda, Japanese BAPE® returns with a fresh partnership to bring street style to the heart of the Atelier's Hypercars. A limited-edition capsule collection for the Pagani Huayra Roadster BC was created as a result of a renewed collaboration with BAPE®.

A customer requested that BAPE®'s color  palette and aesthetic be utilised to "dress" a custom version of the model.

BAPE® presents the Huayra Roadster BC Capsule Collection.

The new capsule collection has a limited number of high-quality, personality-driven goods, such as a zipper jacket, polo shirt, t-shirt, shoes, hat, and aluminium keychain. The merchandise will be offered in BAPE STORE®, the Pagani Atelier, Paganistore.com, and BAPE.COM;

BAPE®'s characteristic CAMO pattern is featured on the inside of the jacket, the sleeves of the polo and t-shirt, the peak of the hat, and the uppers of the shoes; they are the embodiment of a unique and recognisable style, much like Pagani's Hypercars. The ensemble is completed with a custom patch depicting the two brands together.

BAPE® features exclusive to the Huayra Roadster BC

This unique Huayra Roadster BC has the BAPE® ABC CAMO design in blue hues on the inside seats and top. In addition, a matched set of baggage and sportswear, including a tracksuit and gloves, was designed with the camouflage pattern. The body of this particular Huayra Roadster BC was coated in camouflage for the introduction of the capsule collection, further connecting the automobile to the fashion line. The BAPE® brand also appears on the Hypercar's dedication plate, signifying an ongoing relationship.

BAPE x Pagani launch event at London's BAPE® Store

Horacio Pagani, the creator of "Pagani Automobili," was present at the BAPE STORE® LONDON event when the new collection was unveiled. The Huayra Roadster BC with BAPE® camouflage was present at the event and drew attention not just from those in attendance but also from audiences throughout the globe.

Some of the greatest figures in UK media, including globally famous DJ Kenny Allstar, adolescent fashion enthusiast Leo Mandella, and presenter Craig Mitch, the face of 'Sneaker Shopping,' attended the event honouring the efforts of both firms to develop their respective sectors.

More about BAPE®

BAPE® was founded in 1993 in the heart of Harajuku, Japan, and has since been a symbol of Japanese street fashion for more than 29 years as it aspires to expose the globe to Japanese fashion culture. And BAPE® has developed a number of classic motifs, unique patterns, and characters, such as "APE HEAD," "BAPE CAMO," and "BABY MILO," among others.

As one of the most wanted and exclusive brands in the world, BAPE® is known as a symbol of street fashion with over 40 outlets worldwide. As part of the brand's continuing expansion across all client groups, diffusion lines such as MR. BATHING APE, AAPE BY A BATHING APE®, BAPY®, APEE, and BAPE BLACK® have been developed to serve an expanding customer base. Beyond garments, BAPE® has embraced lifestyle areas like as art, furniture, and toys, enabling consumers to experience the brand in a variety of contexts. BAPE® has also pushed the frontiers of infinite creativity across all cultures, partnering effectively with major multinational companies and imprints as the undisputed influential lifestyle brand.

About Pagani Automobili

Horacio Pagani S.p.A. is an Italian Hypercar manufacturer situated in San Cesario sul Panaro in the region of Modena, the so-called Motor Valley. The firm was founded in 1998 by Horacio Pagani, a native of the tiny Argentinean town of Casilda. It quickly gained a reputation as a manufacturer of custom vehicles employing technologically sophisticated materials such as carbon fibre and titanium. It debuted at the Geneva auto show in 1999 with the Zonda, which was followed by the Huayra in 2011. By introducing the Pagani Utopia in 2022, the company created a new chapter in its history. Horacio Pagani, a devotee of Leonardo Da Vinci, uses Leonardo's concept of "art and science" as the guiding principle of his company's philosophy, which combines aesthetics and mechanics, form and function, craftsmanship and technological know-how to produce one-of-a-kind Hypercars in the San Cesario Atelier. Pagani also provides customers the "Pagani Officina" programme, which includes a series of authenticity certification, repair, and customization services for their vehicles.

The firm has more than 170 employees, 20 dealers worldwide, and sales divisions in the United States and Hong Kong in order to develop strong relationships with foreign customers.