Tasva Launches Spectacular Flagship Store in Hyderabad with Grand Baraat Led by Superstar Naga Chaitanya

Tasva Unveils New Flagship Store in Hyderabad with a Star-Studded Baraat Tasva, the premier wedding and occasion wear brand for the modern Indian man, has opened the doors to its grand flagship store in Himayatnagar, Hyderabad. A collaboration between ABFRL and renowned couturier Tarun Tahiliani, Tasva’s new store spans an impressive 4,823 sq. ft. in one of the city most prestigious areas. This launch marks a new chapter in men fashion, offering an unparalleled shopping experience just in time for the festive and wedding seasons.

A Grand Launch with Naga Chaitanya and Tarun Tahiliani The store's inauguration was nothing short of extraordinary, with Hyderabad own superstar Naga Chaitanya leading a grand Baraat alongside Tarun Tahiliani, Tasva’s Chief Design Officer. Their presence brought together celebrity glamour and design excellence, making this event a memorable day in the city fashion history.

Reflecting on the significance of the launch, Naga Chaitanya shared,

An Experience Beyond Shopping More than just a retail space, the Himayatnagar store is a reflection of India’s rich cultural heritage, designed to cater to the tastes of the modern cosmopolitan man. The store’s design seamlessly blends earthy wood and brass elements with contemporary aesthetics, creating a space that honors tradition while embracing modernity. The garments are showcased in a visually stunning ombre cascade, ensuring that every visit is a feast for the eyes.

Tarun Tahiliani emphasized the brand’s connection with the city, stating,

Tasva Exquisite Collections Hyderabad vibrant culture and rapidly growing economy made it the perfect choice for Tasva latest expansion.

The flagship store will feature Tasva newest collections, including:

• Festive Collection: Featuring stunning kurta sets and kurta bundi sets with vibrant screen prints and modern silhouettes, offering a fresh twist on traditional attire.
• Wedding Collection: Showcasing luxurious sherwanis, achkans, and the innovative angrakha sherwani, crafted from opulent fabrics and detailed with intricate embroidery.

Ashish Mukul, Brand Head of Tasva, adds,

Step into the World of Tasva

With a strong presence across India, Tasva has earned a reputation for quality and craftsmanship. The success of its stores in Hyderabad has driven the launch of this flagship in Himayatnagar, strategically positioned to meet the city growing demand for premium Indian wear. Whether it a wedding, festival, or any special occasionspecial days deserve Tasva!

About Tasva

Tasva, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani, is a premier wedding and occasion wear brand for the modern Indian man. Dedicated to offering elegant and comfortable Indian wear, Tasva blends craftsmanship with contemporary style, redefining traditional attire for today man. Explore Tasva exquisite range of kurtas, sherwanis, Indo-western outfits, footwear, and accessories at exclusive Tasva stores across India and online at www.Tasva.com.

About Aditya Birla Fashion and Retail Limited

ABFRL, part of the Aditya Birla Group, is India’s leading fashion powerhouse with a diverse portfolio of brands. With a retail presence of 11.9 million sq. ft. and revenue of Rs. 13,996 Cr. (as of March 31, 2024), ABFRL is a billion-dollar pure-play fashion company. The company’s extensive network includes 4,664 stores, 37,205 multi-brand outlets, and 9,563 points of sale in department stores across India.

ABFRL brand portfolio features iconic names like Louis Philippe, Van Heusen, Allen Solly, and Peter England. The company also has strategic partnerships with renowned designers such as Tarun Tahiliani, Sabyasachi, and Shantanu & Nikhil, and operates international brand partnerships with Ralph Lauren, Ted Baker, and others. Additionally, ABFRL is expanding its digital-first brands under the TMRW venture and has recently acquired a 51% stake in TCNS Clothing Co. Ltd., India leading women’s branded ethnic apparel company.